MARYSVILLE, Ohio, May 4, 2011 /PRNewswire/ -- From gardens to dinner table, growing delicious fresh vegetables, herbs and fruits is an easy, fun and simple way to tempt families outside, cook up new recipes in the kitchen, and gather everyone on time for dinner. Miracle-Gro® and America's Test Kitchen announced a partnership encompassing all these elements – exciting garden projects, insightful tips, and mouthwatering recipes for families everywhere.
"Here at America's Test Kitchen, we are extremely pleased to welcome Miracle-Gro into our small family of underwriters," said Christopher Kimball, host of America's Test Kitchen. "Gardening and cooking are intimately related activities and we always look for the best both in our kitchens and our gardens."
"We want consumers to experience the entire gardening experience – from planning to enjoying -- and connecting with them in the kitchen is a major part of that experience," said Maria Bast, brand manager. "America's Test Kitchen is a perfect partner for us, because we share the same DNA, a similar drive to use science to bring consumers the magic of gardening and cooking in their homes."
The integrated sponsorship between Miracle-Gro and America's Test Kitchen is providing numerous touch-points for consumers, all designed to help novice and veteran gardeners and cooks experiment with both growing produce and turning their bounty into delicious meals. The relationship encompasses customized online videos of how-to projects, social media events on Facebook and Twitter, a sweepstakes with a grand prize of participating in an opportunity to participate in an America's Test Kitchen episode, and co-branded recipes and gardening tips.
From backyard gardens to containers to balcony vertical gardens, space is never a challenge to "growing your own" dinner ingredients.
To view the multimedia assets associated with this release please click: http://www.multivu.com/players/English/47691-Scotts-Miracle-Gro-Americas-Test-Kitchen/.
With approximately $3 billion in worldwide sales, The Scotts Miracle-Gro Company, through its wholly-owned subsidiary, The Scotts Company LLC, is the world's largest marketer of branded consumer products for lawn and garden care. The Company's brands are the most recognized in the industry. In the U.S., the Company's Scotts®, Miracle-Gro® and Ortho® brands are market-leading in their categories, as is the consumer Roundup® brand, which is marketed in North America and most of Europe exclusively by Scotts and owned by Monsanto. In Europe, the Company's brands include Weedol®, Pathclear®, Evergreen®, Levington®, Miracle-Gro®, KB®, Fertiligene® and Substral®. For additional information, visit us at www.scotts.com.
SOURCE The Scotts Company