Mirror Show Management Selects Blue Horseshoe's Microsoft Dynamics AX Product Suite; Expects 30% Annual Savings

Dec 20, 2010, 14:30 ET from Blue Horseshoe

INDIANAPOLIS, Dec. 20, 2010 /PRNewswire/ -- Mirror Show Management, a custom trade show exhibit design and event management company based in Webster, N.Y., has chosen Blue Horseshoe to bring the power and efficiency of Microsoft Dynamics AX software to its critical business and information technology systems.

Microsoft Dynamics is a line of financial, customer relationship and supply chain management software that helps businesses work more effectively. This new technology will handle key business processes for Mirror Show Management, including project accounting, financial management and reporting, and order fulfillment.

Mirror Show Management had outgrown their financial business applications and spreadsheet approach to managing financials and project accounting. Mirror Show chose Blue Horseshoe based on the benefits that their integrated warehouse management system (WMS) and enterprise resource planning (ERP) solution called "Manhattan Associates and AX" (MA|AX) provides.

MA|AX combines Manhattan Associates' ILS.NET and Microsoft Dynamics AX into a single integrated system. These integrated, adaptable business management solutions work like and with familiar Microsoft software to streamline processes across an entire business. By bundling these "best-of-breed" solutions together, Blue Horseshoe has developed a single, deployable solution, which creates a complete global enterprise system.

Many of Mirror Show's formerly manual tasks will now become automated and streamlined with the Blue Horseshoe solution. This new system will also provide the company with increased visibility into inventory locations, streamlining the processes that manage product flow. Key business processes such as order fulfillment, shipment and payment will now be completed more seamlessly and transparently.

"We looked at many ERP solutions within our budget, and none were as flexible and powerful as Microsoft Dynamics," said Sandy Cirel Delaus, vice president of operations at Mirror Show Management. "We look forward to working with our trusted partner, Blue Horseshoe, to further increase our operational efficiency."

"The Blue Horseshoe MA|AX solutions set provides the most out-of-the-box fit for Mirror Show Management," said Kevin Paul, vice president at Carmel, Ind., based Blue Horseshoe. "It is an architecture that enables us to put our knowledge and experience to work for them while allowing them to capitalize on their business and industry competitive advantages."

"Microsoft invests heavily in our partners to ensure they have all the latest information and resources at their fingertips to develop the world's best solutions for our shared customers," said Michael Park, corporate vice president for U.S. Microsoft Dynamics at Microsoft Corp. "Blue Horseshoe has demonstrated know-how helping Mirror Show Management and its other customers generate business value with Microsoft Dynamics products." Blue Horseshoe is a Microsoft Gold Certified Partner and a member of both the Presidents Club and Microsoft's Partner Advisory Council.


Blue Horseshoe is a privately held solution services firm that has been providing expert consulting and packaged software solutions to Fortune 500 and mid-market businesses throughout the world since 1983. Based in North America, Blue Horseshoe assesses business needs and applies world-class business applications to improve profitability and increase efficiency. For more, visit www.bhsolutions.com.


Mirror Show Management is a premier exhibit design and management firm, with full service capabilities including: custom design, production, services management, graphic design and production; modular exhibits and rental displays; graphic design and production; storage and a full array of integrated marketing programs and on-site management. For more, visit www.mirrorshowmanagement.com.

For more about Microsoft Dynamics, visit www.microsoft.com/dynamics.

Other product or service names mentioned herein are the trademarks of their respective owners.


Chris Ryan


Coles Marketing Communications

(317) 571-0051

SOURCE Blue Horseshoe