MISA Los Angeles' first ever pop-up brings a dream-like experience to Westfield Century City

LOS ANGELES, March 2, 2020 /PRNewswire/ -- Contemporary women's fashion brand, MISA Los Angeles, is delighted to announce the opening of its first pop-up at Westfield Century City. Known for its effortlessly feminine silhouettes rooted in LA's haute bohemian lifestyle, MISA will debut its Spring 2020 Collection from now through March 29th.

MISA Los Angeles POP-UP EVENT SCHEDULE

• SATURDAY, MARCH 7: BAG CUSTOMIZATION (12-4pm)
  Receive a complimentary bag with purchase, along with accessories for customization 
• SUNDAY, MARCH 8: INTERNATIONAL WOMEN'S DAY (All day)
  To celebrate International Women's Day, MISA will donate 10% of its proceeds to the Downtown Women's Center
• SUNDAY, MARCH 15: MOMMY & ME FASHION ILLUSTRATIONS (12-4pm)
  Receive one-of-a-kind illustrations, as MISA launches their first tween capsule collection
• THURSDAY, MARCH 19: SPRING FLORA HAPPY HOUR (4-7pm)
  Celebrate the Spring equinox with mini floral arrangements and wine
• TUESDAY, MARCH 24: FULL MOON TAROT READING (4-7pm)
  Receive a look into your present, past and future on the month's full moon
• SUNDAY, MARCH 29: CLOSING PARTY (All day sale)
  Join MISA on their last day to close out their month long residency at Westfield

Inspired by the works of various contemporary artists, their newest collection reimagines spring florals through a dream-like, technicolor lens. The line is filled with vibrant colors, romantic details and many-moment silhouettes that will take you from week to weekend and beyond.

Chief Marketing Officer, Mehran Farhat, states, "As an LA-made brand, it only seemed fitting to bring MISA's first ever pop-up to life in Los Angeles' most iconic shopping destination. As we are continuously looking for ways to deepen our relationship with our customers, creating this immersive store experience and interacting with our shoppers in a more meaningful way was a natural next step."

When stepping into the space, customers will be enveloped in an organic modern, Los Angeles-inspired interior, perfected with unique décor and one-of-a-kind designs. Throughout the month, the space will play host to weekly interactive public events.

"Westfield Century City is known as the destination for people interested in discovering the latest in retail," says Ghadi Hobeika, chief marketing officer, U.S. for Unibail-Rodamco-Westfield, owner of Westfield Century City. "Our pop-up space has been home to some of the newest and most innovative retailers, and we are thrilled to welcome MISA to the line-up. We believe the brand's LA-made, effortlessly feminine pieces will be a draw for the center and a delight for our guests to experience."

Since its launch in 2016, the coveted label has amassed a celebrity following including Jessica Alba, Gigi Hadid, Lucy Hale, Kate Hudson, Selena Gomez, Olivia Palermo, Shay Mitchell and many more. MISA is currently carried in over 300 stores globally, across 30 countries including Harvey Nichols, Harrods, Neiman Marcus, Revolve and Shopbop.

ABOUT MISA:

Born in Los Angeles with an eye to the world, MISA seamlessly blends bohemian wanderlust with modern romanticism — drawing inspiration from the myriad passions of its founder including travel, art and design.

Guided by its founding principle of effortless femininity, MISA elevates the idea of easy dressing with fluid silhouettes that are brought to life though airy fabrics, confident prints and unique detailing.

SOURCE MISA Los Angeles

Related Links

http://www.misalosangeles.com