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Misión de Proya en 15to aniversario: dejar al mundo ver "La Belleza de China"
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News provided by

Proya

Nov 21, 2018, 11:15 ET

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HANGZHOU, China, 21 de noviembre de 2018 /PRNewswire/ -- Proya (SHA: 603605), la compañía de cosméticos nro. 1 en el mercado de acciones A de China, realizó la celebración de su 15to aniversario con el tema "Gala Proya 15 Años Embelleciendo el Futuro" en Hangzhou el 19 de noviembre.

Una alineación repleta de estrellas proclama el inicio de un nuevo capítulo en el mundo de la belleza de Proya

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Cuatro embajadores de Proya asisten a la celebración (PRNewsfoto/Proya)
Cuatro embajadores de Proya asisten a la celebración (PRNewsfoto/Proya)
Fundadores de Proya hacen su ingreso vestidos en trajes de "Hombre de Hierro” y anuncian la inauguración formal de la Torre Proya (PRNewsfoto/Proya)
Fundadores de Proya hacen su ingreso vestidos en trajes de "Hombre de Hierro” y anuncian la inauguración formal de la Torre Proya (PRNewsfoto/Proya)

Los embajadores de la marca Proya Li Yifeng y Tang Yan; la amiga de la marca Proya Liu Yinglun; la embajadora de marca de Uzero Barbie Hsu y una alineación repleta de celebridades chinas -entre ellas Harlem Yu, Jane Zhang, Yu Quan, Hua Shao, MoMo Wu, Fu Disheng, Lil Em y Zhou Shen- estuvieron presentes en la celebración. El presidente del directorio de Proya, Hou Juncheng; el director general Fang Yuyou y el subgerente general Cao Liangguo se presentaron en el evento vestidos en trajes de "Hombre de Hierro", sorprendiendo a la audiencia.

El presidente de Cosmetica Italia, Renato Ancorotti, y el alcalde de la ciudad francesa de Chartres, Didier Garnier, además de reputados líderes de toda la industria cosmética global, enviaron sus mejores deseos para el 15to aniversario de Proya en diversos idiomas.

Se inaugura Torre Proya y se instala un hermoso nuevo hito en Hangzhou

En la celebración, cuando los haces dactilares de los tres "Hombres de Hierro" convergieron en la gran pantalla, emergió lentamente una recreación virtual de la Torre Proya en el escenario, momento en que se inauguró oficialmente el edificio.

La construcción de la Torre Proya, ubicada en la intersección de las Calles Xixi y Gudun, comenzó el 10 de septiembre de 2015. Diseñada por la firma de arquitectos NBBJ, con sede en EE. UU, la Torre Proya incorpora materiales de construcción obtenidos en fuentes ambientalmente responsables, además de presentar un diseño imponente y culturalmente significativo. Con 14 pisos sobre el nivel calle y 2 bajo éste, la Torre Proya incluye seis edificios y áreas designadas dentro de su perímetro: un edificio que alberga un complejo de belleza, un distintivo hall para experimentar los cosméticos, un centro antienvejecimiento de cirugía plástica, una galería de arte, una plaza para música al aire libre y un edificio de oficinas de alto nivel, además del edificio de oficinas principal.

Parte el Plan Botón Primaveral: la sinceridad eterna para el amor

Como el embajador del amor del Plan Botón Primaveral, el embajador de marca de Proya Li Yifeng, acompañado de niños que participan en el Plan Botón Primaveral, dio inicio a eventos de interés público que forman parte de Proya y del Plan Botón Primaveral.

Desde su creación, Proya ha estado comprometida con la causa de la belleza y considerando simultáneamente como su responsabilidad la creación de "El Espíritu de la Belleza". A través de los años, Proya ha participado activamente en campañas de bienestar público, incluida la conducción de programas de bienestar público para mujeres en asociación con ONU Mujeres, ayudando a construir las Escuelas Primarias Esperanza como Parte del Proyecto Esperanza; realizando donaciones para áreas afectadas por terremotos y promoviendo la protección ambiental.

Tras 15 años de rápido crecimiento, desarrollo con visión de futuro y crecimiento, Proya no solo ha dado a los consumidores la oportunidad de comprender el ilimitado potencial de la compañía, sino que también les ha permitido enorgullecerse por cosméticos hechos en China. A futuro, Proya planea continuar con sus iniciativas para lograr la globalización de la industria cosmética de China, de manera que el mundo pueda ver el poder de "La Belleza de China".

Foto - https://mma.prnewswire.com/media/788047/PROYA_ambassadors.jpg
Foto - https://mma.prnewswire.com/media/788048/PROYA_founders.jpg

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