Miss Tina by Tina Knowles Available at Select Walmart Stores and Walmart.com Starting This October
Sep 30, 2010, 10:17 ET
NEW YORK, Sept. 30 /PRNewswire/ -- The award-winning designer, celebrity fashion stylist, founder and co-creative director of the House of Dereon and Dereon, Tina Knowles announces today the introduction of her Miss Tina by Tina Knowles line exclusively at Walmart in October 2010. Named after a term of endearment to which Tina Knowles is fondly referred by friends and family, the Miss Tina by Tina Knowles collection garnered a tremendous and loyal following since its original debut in August 2007. This new collection of sportswear consists of thirty pieces, which include denim, graphic t-shirts, embellished tops, day dresses, tunics, jackets, leggings and track suits. The line is expected to generally retail for $20 and under and will be available at select Walmart stores nationwide and on walmart.com. The figure flattering collection is designed to accentuate the positive aspects of women of all ages and body types with sizes ranging from 2 to 20.
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Creative director and designer Tina Knowles commented, "I know from personal experience how frustrating it can be trying to find clothes that fit comfortably and that are flattering on me. So, I wanted to design a line for women that is fashion forward but at the same time addresses the problem areas that so many women struggle with. I am so thrilled to partner with Walmart as it allows me to create the Miss Tina by Tina Knowles sportswear line for a very affordable price for all women of many shapes and sizes."
Philip Davis president of Beyond Productions said, "Tina Knowles' expertise in the sportswear category as well as her commitment to fit and creating affordable wardrobe solutions, makes the Miss Tina by Tina Knowles brand perfect for Walmart. We are excited about the launch of this collaboration with Walmart and look forward to working together."
About Beyond Productions LLC:
Beyond Productions LLC was founded in May 2004 by Tina and Beyonce Knowles, and Jason and Arthur Rabin of Wear Me Apparel / Kids Headquarters. This partnership provides the infrastructure for licensing and brand management for Dereon, the junior lifestyle collection that debuted at retail for the Holiday 2006 season, House of Dereon, a contemporary women's line that was introduced in Holiday 2005 and the new Miss Tina collection, a line of clothing and accessories produced for Home Shopping Network that debuted in August 2007. Inspired by three generations of women united in a labor of love, House of Dereon and Dereon are named in honor of Tina Knowles' mother and Beyonce's grandmother, Agnes Dereon, who was a talented seamstress and influenced Tina's love of fashion and style.
About Tina Knowles:
Designer Tina Knowles is the co-creative director and co-founder of the House of Dereon, Dereon, and Miss Tina fashion collections produced by Beyond Productions, a partnership with the Knowles family and Kids Headquarters that was founded in 2004. A native Texan, Tina began her career owning and operating one of the most successful beauty salons in the southwest. She is also an accomplished writer with the debut of her first book, Destiny's Style, published by HarperCollins in 2002. Experienced in nearly every aspect of what has come to be known as 'the lifestyle industry,' Tina is renown fashion stylist, interior designer and has served as fashion consultant and costume designer on various film projects that include The Pink Panther, Austin Powers Goldmember, Dreamgirls, a, Cadillac Records, and box office hit Obsessed released in April 2009. She is the recipient of ACE Award from the Accessories Council of America for Excellence in Accessory Design, the VH1/Vogue Fashion Award for Best Costumes, and the Golden Hanger Award – E! Entertainment for Best Fashion. Her philanthropic endeavors include The Knowles-Rowland Center for Youth located in Houston, Texas, the House of Dereon Media Center, The Survivor Foundation and Knowles Temeno's Place as community resource assisting those displaced and in need.
SOURCE Beyond Productions LLC
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