NEW YORK, March 2, 2017 /PRNewswire/ -- MISSION®, founded by a group of world-class athletes in 2009 and a leader in the rapidly growing Thermoregulation category, today unveiled its revolutionary new line of VaporActive™ apparel for both men and women.
Rooted in sports and science, MISSION works hand-in-hand with professional athletes, scientists and medical doctors to deliver game-changing temperature-control technologies that enhance athletic performance, safety and comfort. Scientists have established that the human body uses upwards of 80% of its metabolic energy to regulate temperature, thereby leaving significantly less energy for performance, endurance and stamina. MISSION's new line of apparel is scientifically engineered to help accelerate thermoregulation, so the body can use its energy more efficiently for performance.
The new MISSION apparel line features over 30 unique designs including training shirts, training shorts, sports bras, performance leggings, and a full range of tops, bottoms and compression styles for the ultimate in performance without sacrificing style and comfort. The new MISSION VaporActive apparel line, powered by 37.5® technology, offers permanent technology that won't wash out, maximum dry rates that are up to 5 times faster than leading competitors, an unparalleled dry-cool experience and superior odor capture that lasts for the life of the apparel.
"As an athlete, I understand the importance of apparel not only looking great, but feeling great as well while I perform and compete at the highest level," said MISSION Co-Founder and three-time NBA Champion Dwyane Wade. "The new MISSION VaporActive apparel with temperature control technology is a real game-changer and will transform the apparel industry."
"It's a simple equation for us at MISSION. We put the athletes first, above and before everything else. We use the greatest, cutting-edge temperature technologies available to enhance athletic performance, safety and comfort for today's athletes" said Josh Shaw, Founder and CEO of MISSION. "As an athlete-first company, we listen to the needs, desires and compromises that athletes make, and trust me, there are many. Athletes deserve better, and that's what we focus on. Most top sports brands are using archaic and inferior technologies that are topically applied, temporary, and wash out in the laundry, ultimately quitting on the athletes. Our products don't quit. All of the technologies in our Accessories, Gear and now Apparel are permanently embedded in the fibers and will never wash out. That's what sets us apart, and, frankly, reflects the DNA of our brand - we never quit. The new MISSION VaporActive apparel line is revolutionary in every sense, and will set a new standard in the athletic apparel market."
In addition to Dwyane Wade, MISSION worked closely with a handful of MISSION Co-Founders and Professional Athletes including David Villa, Jaelene Hinkle and John Tavares to design and develop the fusion of sports, science and style reflected in the new apparel line.
After selling over 20 million units of MISSION Cooling Accessories & Gear in over 10,000 retail stores across the US since 2012, MISSION has unequivocally emerged as a pioneer in thermoregulating accessories. The launch of the MISSION VaporActive apparel line is a testament to the Company's unwavering commitment to athletes at every level who deserve better technology and better results.
"MISSION fundamentally understands how thermoregulation plays a critical role in the health, safety, performance, and comfort of those who are serious about their physical activity in the heat," said Dr. Douglas Casa, CEO of the Korey Stringer Institute and a Professor of Kinesiology at UCONN. "MISSION is completely committed to maximizing athletic performance in the heat. They have a passionate drive to innovate so that athletes and others who must intensely exercise in the heat are the best equipped they can possibly be. This new line of MISSION VaporActive apparel demonstrates their commitment to developing the best products. Sports Science has proven how mitigating excessive rise in body temperature plays a very significant role in enhancing the performance of sports, exercise and fitness, and having a company completely committed to the effort of maximizing performance through temperature management is industry leading."
The new MISSION VaporActive apparel collection is now available on Amazon and MISSION.com, and will also be available at DicksSportingGoods.com and Eastbay.com in late March. The new MISSION apparel line will be supported by a multi-million-dollar national media campaign across social, digital and grassroots initiatives. Included in the launch will be a new commercial, headlined by MISSION Co-Founder, Dwyane Wade. View here.
Launched in 2009 by a group of elite, world-class athletes including Dwyane Wade, David Villa, Reggie Bush, and others, MISSION is pioneering the Thermoregulation category, delivering innovative temperature-control technologies that maximize athletic performance and recovery. Working hand-in-hand with top medical doctors, scientists and athletes, MISSION is focused on changing the game by delivering groundbreaking, innovative and technologically advanced solutions to meet the growing demands of athletes before, during and after competition. The Company first unveiled its line of innovative instant cooling towels in 2012. The Company also has a dual MISSION. While delivering game-changing product innovations, MISSION also makes an impact off the field of play through health and safety initiatives for youth athletes and proudly supports the charities of its athlete partners. Find out about MISSION at www.MISSION.com and follow the brand on Instagram, Twitter and Facebook @MissionAthlete. #onamisson.