NEW YORK, Oct. 25, 2016 /PRNewswire/ -- MISSION, the sports performance leader in Thermoregulation technologies, today announced appointments to its leadership team, including the promotion of Michael Abbott to Chief Operating Officer and Chief Financial Officer, Shawna Hausman, Executive Vice President of E-Commerce and Digital Marketing and Travis Blasingame, Senior Vice President of Innovation & Merchandising. The new appointments bring added expertise and experience to the company as it continues to grow and expand into new product categories.
"Bringing together this talented team of leaders will continue to strengthen MISSION's position as a leading sports performance brand dominating the thermoregulation category," said Josh Shaw, CEO and Founder of MISSION. "Their expertise will be a strong addition to our company as we continue to expand and meet the growing demands of athletes by delivering world-class innovations."
Michael Abbott will serve as both Chief Operating Officer and Chief Financial Officer after serving as MISSION's Chief Financial Officer since 2014. He brings more than 30 years of financial and operating experience to his new role. Prior to joining MISSION, Abbott was the Chief Operating Officer for Specialized Bicycle Components. Previously, he served as Chief Operating Officer and Chief Financial Officer for Burton Snowboards.
Shawna Hausman, Executive Vice President of E-Commerce and Digital Marketing, brings more than 18 years of retail experience to MISSION, with over 10 years focused exclusively on e-commerce and digital innovation. Prior to joining MISSION, Hausman was Vice President of E-Commerce & Digital Marketing at Giggle in New York City. Previously, she worked for West Elm, American Eagle, Bed Bath & Beyond and Old Navy.
Travis Blasingame, Senior Vice President of Innovation & Merchandising, joins the company with close to 30 years of experience in the Product Merchandising, Development and Innovation space including accessories and apparel for both men and women. He has a proven track record of working with world class athletes on performance base products. Prior to joining MISSION, Blasingame was the Global Director of Apparel at Easton Baseball / Softball in Van Nuys, CA. Previously, he also held various Global Product roles for Nike, Vans and Adidas.
MISSION prides itself on developing, designing and delivering game-changing, best-in-class innovations that enhance performance and speed up recovery through temperature-control technologies. The Company first unveiled its line of innovative instant cooling towels in 2012, and has since expanded the line to cover a wide range thermoregulating gear, accessories and apparel.
Launched in 2009 by a group of elite, world class athletes including Serena Williams, Dwyane Wade, Drew Brees, Carli Lloyd and others, MISSION is pioneering Thermoregulating innovations to maximize athlete performance and recover by working hand-in-hand with world-class doctors, scientists and athletes. The Company also has a dual MISSION. While delivering world-class product innovations, MISSION also makes an impact off the field of play through health and safety initiatives for youth athletes and proudly supports the charities of its athlete partners. Find out about MISSION at www.mission.com and follow the brand on Instagram, Facebook and Twitter @MissionAthlete. #onamission.