NEW YORK, July 7, 2016 /PRNewswire/ -- MISSION, the market leader in the Thermoregulation category, is pleased to announce their partnership with USRowing in support of the USRowing team at the 2016 Games in Rio de Janeiro.
As a proud supporter of the USRowing team, MISSION will provide cooling towels bearing the American flag to all Olympians and Paralympians competing in the 2016 Games. MISSION will also provide additional cooling accessories and gear, including hats and multi-cool headwear to help the U.S. athletes stay cool during their training and competition.
Eleven crews, five men's boats and six women's, will represent the United States at the 2016 Olympic Games in Rio de Janeiro beginning August 6, 2016. In addition, three crews will represent the U.S. at the Paralympics in September.
"For the world's largest and greatest sporting event, we are proud to collaborate with a company that meets the demands of a highly competitive athlete and delivers game-changing cooling solutions that play a critical role in their performance and safety," said Beth Kohl, chief marketing officer at USRowing.
"MISSION is proud to support the USRowing team in the 2016 Games," said Scott Birnbaum, Chief Marketing Officer for MISSION. "This partnership is a natural fit with our long-standing commitment to Thermoregulation for athletes. We are honored to provide our American athletes with an effective cooling solution as they compete at the highest level in representing our country."
MISSION is the leading innovation pioneer for Thermoregulation around the country and its core focus is to keep athletes safe through best-in-class technology, science and research. MISSION's line of Instant Cooling Accessories and Gear includes a full range of instant cooling towels, hats, skull caps, headbands, and more – all designed to enhance performance and recovery.
For more information, visit www.mission.com.
Launched in 2009 by a group of elite, world class athletes including Serena Williams, Dwyane Wade, Drew Brees, Carli Lloyd, David Villa and others, MISSION is pioneering Thermoregulating innovations to maximize athlete performance and recovery. Working hand-in-hand with world-class doctors, scientists and athletes, MISSION is focused on changing the game by delivering groundbreaking, innovative and technologically advanced solutions to meet the growing demands of today's athletes before, during and after competition. The Company first unveiled its line of innovative EnduraCool instant cooling towels in 2012, and has since expanded the line to cover a wide range of instant cooling gear and accessories. The Company also has a dual MISSION. While delivering world-class product innovations, MISSION also makes an impact off the field of play through health and safety initiatives for youth athletes and proudly supports the charities of its athlete partners. Find out about MISSION at www.mission.com and follow the brand on Twitter @MissionAthlete. #onamission
USRowing is a nonprofit organization recognized by the United States Olympic Committee as the governing body for the sport of rowing in the United States. USRowing has 85,000 individual members and 1,300 member organizations, offering rowing programs for all. USRowing receives generous support from the National Rowing Foundation and its corporate sponsors and partners.