MISSION Debuts Fall/Winter Campaign Starring Hailee Steinfeld
The Innovative Athleisure Company Created the Brand's Most-Fashion Forward Collection Yet
NEW YORK, Oct. 24, 2017 /PRNewswire/ -- MISSION®, the leading performance apparel and accessories brand with a singular focus on temperature control technologies, revealed its latest fall/winter campaign starring brand ambassador, multi-platinum recording artist and Oscar-Nominated Actress Hailee Steinfeld. A continuation of their partnership first announced in April, MISSION designed the brand's next iteration of athleisure apparel with a more fashion-forward approach, echoing the actress' inspiring personal style.
"Hailee has been an amazing partner for MISSION because of her eye for style and genuine love for our product," said Josh Shaw, Founder and CEO of MISSION. "For our second collection and campaign together, we wanted to maintain our brand's technology DNA, and elevate the design and versatility of the line. We expanded our popular performance styles with a bold palette, and introduced new pieces infused with thermal fleece to keep you warm during outdoor workouts. Our new fall collection offers styles that are perfect in the studio or on-the-go with a color-rich street style edge."
The new MISSION VaporActive™ apparel collection uniquely combines patented 37.5® technology, which rapidly evaporates and removes sweat, and soft thermal fleece. The result is products with lightweight insulation that keep you ultra-dry, warm and comfortable during outdoor activities. New pieces for the season include full length leggings, long sleeve layering tops, cozy fleece and sleek outerwear. The look for the 16-piece women's collection was inspired by the contrast of dark and light, reflectivity and angular lines. Functional details throughout each piece are designed for performance, with a trendy aesthetic for all-day street wear. Soft merino wool tops, mesh-detailed bottoms and weather-proof outerwear pieces spotlight MISSION's dedicated focus to designing performance pieces that fuse science and style.
"Bumblebee" and "Pitch Perfect 3" star Hailee says, "I love the evolution of the new fall/winter line, the pieces are not only incredible for working out but also sleek and stylish to wear anytime. This collection embodies my personal style - edgy, functional, and feminine all at the same time. I'm so excited for everyone to finally see what the MISSION team has been working on for months!"
The MISSION fall/winter collection is now available exclusively on AMAZON and MISSION.com.
ABOUT MISSION:
Launched in 2009 by a group of elite, world-class athletes including Dwyane Wade, David Villa, John Tavares and others, MISSION is pioneering the Thermoregulation category, delivering innovative temperature-control technologies that maximize athletic performance and recovery. Working hand-in-hand with top medical doctors, scientists and athletes, MISSION is focused on changing the game by delivering groundbreaking, innovative and technologically advanced solutions to meet the growing demands of athletes before, during and after competition. The Company first unveiled its line of innovative instant cooling towels in 2012. The Company also has a dual MISSION. While delivering game-changing product innovations, MISSION also makes an impact off the field of play through health and safety initiatives for youth athletes and proudly supports the charities of its athlete partners. Find out about MISSION at www.MISSION.com and follow the brand on Instagram, Twitter and Facebook @MissionAthlete. #onamisson
Media Contact
Melissa Cassorla Rubenstein
[email protected]
SOURCE MISSION
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