MISSION Launches New Line Of Innovative Heating Technologies To Help Athletes Combat Colder Temperatures For Training And Competition

NEW YORK, Nov. 3, 2016 /PRNewswire/ -- MISSION, the sports performance leader in Thermoregulation technologies, announced today the launch of their new Heating line of Accessories & Gear powered by game-changing technologies to keep athletes super warm and dry in colder weather conditions.

The new Heating line includes a full range of Accessories & Gear, including High Performance Gloves, Scarves, Headbands, Beanies, Balaclavas, Neck Gaiters and Baselayer Tops and Bottoms. The ultra-lightweight and breathable Heating collection is entirely constructed to deliver superior warmth without the weight, while keeping athletes dry during training and competition. 

As the global leader in Thermoregulation, MISSION is once again setting a new standard for microclimate management and temperature control to enhance performance and comfort for athletes at all levels of play.  From its new Performance Gloves that are carbon-infused and promote 20% greater heat retention than standard fleece, to its new Performance Baselayer Tops & Bottoms that are powered by 37.5® technology and keep you super warm and dry, MISSION's latest product innovations, further reinforce the company's focus on cutting edge technologies for enhancing performance through temperature control. 

"It's a simple equation, at MISSION we put the athletes first when developing our new innovations.  The two biggest complaints we heard from athletes in fall / winter training were associated with the bulk and weight of winter gear and how it impedes dexterity and performance, and secondly, that the bulk and weight of the winter gear produces significantly more sweat, which makes the athlete colder, faster.  Our new MISSION Heating line nails both of these, providing athletes with superior warmth without the weight, and superior dryness throughout the activity.  As the brand that has created and led the Cooling category for the last 5 years, we're fired up to bring that same maniacal innovation focus to the Heating category," said Josh Shaw, CEO and Founder of MISSION.

"MISSION's new Heating line is going to change the way athletes train and compete in the cold weather.  These items are so warm, yet lightweight, which eliminates the bulk and sweat that can get in the way of performing to your potential.  They will be a must-have when training in the fall and winter," said MISSION partner and New York City FC Captain David Villa.

The line will be available at leading retailers such as Dick's Sporting Goods, Academy Sports, Target, Lowe's, and MISSION.com.

For more information, visit www.mission.com.

ABOUT MISSION:
Launched in 2009 by a group of elite, world class athletes including Dwyane Wade, Serena Williams, Drew Brees, David Villa, Reggie Bush, Carli Lloyd and others.  MISSION is pioneering Thermoregulating innovations to maximize athlete performance and recovery. Working hand-in-hand with world-class doctors, scientists and athletes, MISSION is focused on changing the game by delivering groundbreaking, innovative and technologically advanced solutions to meet the growing demands of today's athletes before, during and after competition. The Company first unveiled its line of innovative instant cooling towels in 2012, and has since expanded the line to cover a wide range of instant cooling gear and accessories. The Company also has a dual MISSION. While delivering world-class product innovations, MISSION also makes an impact off the field of play through health and safety initiatives for youth athletes and proudly supports the charities of its athlete partners. Find out about MISSION at www.mission.com and follow the brand on Instagram, Twitter and Facebook @MissionAthlete. #onamission.

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