Mission Pharmacal and Europa Sign Distribution Agreement for COMPETE® energy bites

SAN ANTONIO, Nov. 6, 2014 /PRNewswire/ -- Good news for fitness enthusiasts and anyone else looking for a safe, effective burst of energy! COMPETE® energy bites, tasty caffeinated chews currently in chocolate or mocha flavors, will soon be available at fitness centers throughout the country.

Mission Pharmacal Company, headquartered in San Antonio, Texas, and Europa Sports Products of Charlotte, N.C., signed an agreement effective as of September 17 for Europa to distribute Mission's COMPETE energy bites to fitness centers and select other retail outlets nationally.

This dietary supplement provides 135 mg. of energy-boosting caffeine or the equivalent of a 12 oz. cup of premium coffee in a great-tasting chew. They offer a bite-sized punch of power to enhance performance and fight fatigue. With only 45 calories, COMPETE energy bites eliminate the need to consume chalky energy bars or medicinal-tasting energy drinks.

"We are excited about the opportunities the agreement with Europa provides to make this innovative, high-quality product readily available to fitness enthusiasts for fueling workouts," says Derek Huddleston, Senior Director, Performance Solutions & Diversified Products, Mission Pharmacal. "COMPETE energy bites also can provide a quick energy boost for recreational sports activities, night shift work, or a long-haul drive."

Europa is the nation's largest sports supplements wholesale distributor. The company provides high-quality supplements for gyms and retail health food stores seeking excellent customer service.

"Europa is pleased to offer COMPETE energy bites as a premium option for fitness and sports enthusiasts and other active lifestyle consumers who want a quick, convenient burst of energy," says Eric Hillman, CEO and Co-Founder, Europa Sports Products.

COMPETE energy bites were successfully test marketed in leading fitness centers and health clubs, including Bally Total Fitness™, Crunch Fitness, and XSport Fitness facilities, in New York City, Los Angeles, and Chicago during the second half of 2013 and early 2014. More than 100 facilities already offer COMPETE in these three major test markets, and additional outlets and markets are being added quickly through the agreement with Europa. COMPETE energy bites have been developed and introduced by West Dakota, LLC, Mission's marketing partner in the United States.

While the U.S. is the current area of focus for COMPETE energy bites, Mission Pharmacal is committed to broadening this footprint and also seeks international partnership opportunities. This is evidenced by a successful U.K. pilot and current product rollout for COMPETE energy bites and a recent distribution agreement between Mission and West Dakota, U.K. Limited, to further expand in the U.K.

For more information about COMPETE energy bites or to place an order, please visit competenrg.com, or visit a local fitness center to inquire about obtaining the product.

About COMPETE® energy bites

About Mission Pharmacal Company

About Europa Sports Products 

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SOURCE COMPETE energy bites

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