NEW YORK, Jan. 17, 2018 /PRNewswire/ -- MISSION®, the leading performance accessories brand, with a singular focus on temperature controlling technologies, announces a new line of accessories inspired and designed for yoga, Pilates and barre enthusiasts. The new MISSION VaporActive™ Yoga collection uniquely leverages MISSION's innovative fabric technologies to meet the needs of enthusiasts at every level.
The new collection was born from extensive consumer research in the fast-growing yoga category. The MISSION team used big data analytics to mine hundreds of thousands of conversations among yoga enthusiasts, as well as discoveries from extensive focus groups and interviews with yogis around the US to validate the findings. The research uncovered that current yoga accessories miss the mark in providing a comprehensive performance solution that includes drying, comfort and non-slip features. The new MISSION collection aims to provide fitness enthusiasts with an assortment that meets their needs.
The MISSION VaporActive Yoga accessory collection includes mat towels, ultra-drying hand towels, headbands and grip socks. Innovation is embedded throughout the collection and each item features MISSION's VaporActive technology that provides advanced dry rates and odor control which is permanent, so it will never wash out. The MISSION Yoga Mat Towel features framed corners to fit securely over a mat, maintaining towel placement through all movements and positions. The MISSION Yoga Hand Towels feature a thermographic print that reveals itself when wet. The MISSION Crossover Headband is snag-free and secure fit, to keep hair in place. To address the importance of footing, MISSION No-Slip Grip Yoga Socks provide superior traction on any surface.
"MISSION is dedicated to creating smart solutions for active consumers at all levels," said Scott Birnbaum, CMO of MISSION. "Our team actively listens to feedback from our customers and we continually hear requests to bring our temperature innovations into yoga. We studied the market and saw that consumers aren't satisfied, and in many cases, feel that current accessories impede their progress. The MISSION VaporActive Yoga collection will change that to enhance comfort and performance for fitness enthusiasts everywhere and ultimately, raise the bar in yoga accessories."
The new collection is also suitable for yoga, barre and Pilates, whether practiced at home or in a studio setting. The MISSION VaporActive Yoga collection is now available via Amazon, Target, and MISSION.com with prices ranging from $12.99 to $34.99.
Launched in 2009 by a group of elite, world-class athletes including Serena Williams, Dwyane Wade, Carli Lloyd, Drew Brees, and others, MISSION is pioneering the Thermoregulation category, delivering innovative temperature-control technologies that maximize athletic performance and recovery. Working hand-in-hand with top medical doctors, scientists and athletes, MISSION is focused on changing the game by delivering groundbreaking, innovative and technologically advanced solutions to meet the growing demands of athletes before, during and after competition. The Company first unveiled its line of innovative instant cooling towels in 2012. The Company also has a dual MISSION. While delivering game-changing product innovations, MISSION also makes an impact off the field of play through health and safety initiatives for youth athletes and proudly supports the charities of its athlete partners. Find out about MISSION at www.MISSION.com and follow the brand on Instagram, Twitter and Facebook @MissionAthlete #onamission