MONETT, Missouri, April 24, 2013 /PRNewswire/ -- Monett Metals, known by industry insiders as 'America's Best Specialty Foundry', should expect a growth spurt according to Mark Mehling, a consultant who worked closely with the foundry during a recent visit. Mehling led the MMI team on a kick-start of their marketing to leap frog over the competition as a leader in the foundry field.
Many consider the foundry business to be a staid, old- school type business. Mehling brought energy and marketing ideas designed to leverage MMIs stable work force and proven products. "They already have a proven reputation. As companies discover cheap overseas castings aren't the value they thought, they are searching for the quality, on-time delivery, and customer service that has always marked MMI as a leader in the field," Mehling said.
Using his trademarked 'Marketing Choreography System', Mehling took MMI management through a series of exercises, games, and brainstorming to see the benefits of changes that will generate loyal customers and increase sales. Covering topics from website improvements to motivating their sales reps, every product and process came under scrutiny and evaluation. Emphasizing the uniqueness of the local business, the team developed a multi-step action plan covering over 30 elements that will ensure a solid and stable company.
"We love Monett and see a bright future as a strong contributor to the local and state economy," MMI President Jay Triplett noted. "Mark's ideas are strengthening our existing position, and turbo-charging our customer service. "
The expert appreciated the warm reception in the area, noting that the Monett Airport Staff and Prime Cut Quality Meats catering were essential to the success of his visit.
Mehling is the developer of the Marketing Choreography System, and is based in Port Orange, Florida.
Started in 1975, MMI has been a solid employer in Monett, Missouri area ever since.
For more information on Monett Metals, visit www.monettmetals.com.
For further information Contact:
Mark Mehling - 386-212-6770
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SOURCE Monett Metals