Mitoo Raises $1.5 Million to Build the Platform for the World's Sports; Releases Newest Version of its App in North America

Mitoo's League AutoPilot™ allows recreational leagues and players to stay connected, with automatic app notification updates about their league. Now with Mitoo's Sports Listings aspiring amateur athletes can also effortlessly find local leagues to join

May 22, 2015, 09:00 ET from Mitoo

SAN FRANCISCO, May 22, 2015 /PRNewswire/ -- Mitoo, on the path to become the platform for sports  North America and Western Europe, is today announcing a $1.5 million seed round from some of the biggest names in leading names in building and scaling social networks. The company also today announced release of the newest version of its app in North America, where it now includes listings for almost 90 percent of amatuer sports leagues across basketball, softball, soccer, football, rugby, kickball, and many others.

Investors include a selection of current and former Facebook executives such as Dave Morin and Kevin Colleran's Slow Ventures, Christian Hernandez's White Star Capital, and Tom Arrix, former VP of North America for Facebook. Also joining the round as astrategic investor is Pentland Group - the company behind high profile sports brands such as Canterbury, Speedo, Berghaus, Mitre, Prostar and Ellesse.

"Sports is an area of passion for millions of people," said Christian Hernandez, Managing Partner of White Star Capital. "My teammate and I might meet up and play our heart's out every Wednesday evening, but not necessarily be friends on Facebook. Mitoo bridges that gap by allowing athletes to connect and communicate, and by allowing leagues to better attract and retain players."

Mitoo was first released in the UK at the beginning of 2014 growing quickly, sending 5.1 million app notifications to players in the last 12 months, generating very high levels of player engagement along the way. Now with the release of Mitoo V2 in North America, Mitoo's mission to help take US based sports leagues to the next level and in the process, build the platform for the world's sports leagues, teams and players.

CEO and co-founder Andrew Crump added: "Every level of organized sports consists of the same communication problems. These problems make it hard for new and interested amateur players to find, play, and most importantly stay involved in leagues. Mitoo is changing that with an organized and efficient experience built for league and players of community based sports."

"This round was really about bringing on board some incredible people with real experience in sports, platforms and networks, so it is truly great to be supported by many brilliant minds."

About Mitoo

The team at Mitoo really care about sports. Between them they have played in them, coached them, managed them and been the parent on the sidelines. The Mitoo apps are designed to get more people playing and staying involved with sports.

- Mitoo V1 reached 1.6 million in the last 12 months, with a UK 'Football' focus
- Mitoo V1 can now only be accessed in the UK
- Adults looking to play sports can download Mitoo V2 and use it's Sports Listings to find places to play
- Leagues looking to launch Mitoo V2 to their league can request an invite at http://more.mitoo.co/leagues-and-clubs

All Investors in this round

  • Christian Hernandez' White Star Capital
  • Dave Morin and Kevin Colleran's Slow Ventures
  • Tom Arrix - facebook ex sales chief, of Lift Partners
  • Pentland Group
  • Summit Investments Worldwide
  • Kima Ventures
  • Rishi kartaram
  • Summit Investments Worldwide
  • With follow on funding from
    • 500 Startups
    • Andreas Koukorinis

About The new Mitoo App

The latest Mitoo app (Version 2.0) is the first fully native version of Mitoo for both iOS and Android. It allows new players to find sports to play and existing players to get the information they need from their leagues.

New players looking for place can download now via the App Store and Play Store

Currently available for league by invite only.

Photo - http://photos.prnewswire.com/prnh/20150522/218038

 

SOURCE Mitoo



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