Mitsubishi Motors Reports September Sales

Oct 01, 2013, 12:30 ET from Mitsubishi Motors North America

CYPRESS, Calif., Oct. 1, 2013 /PRNewswire/ -- Mitsubishi Motors North America (MMNA) today reported September sales of 4,001, down 16.7 percent compared to September 2012. 

The decrease is partially due to two fewer sales days last month compared to a year ago, because Labor Day sales this year were recorded in August and last year were reported as a part of September.

Sales of the all-new 2014 Mitsubishi Outlander showed a year-over-year gain of 64 percent in September.  Overall Outlander sales are up 45 percent year-to-date.

"We are looking forward to reviving our positive momentum in October," said MMNA President & CEO Yoichi Yokozawa. "We have just begun delivery to our dealers in the United States of the all-new 2014 Mitsubishi Mirage 5-door sub-compact – the most fuel-efficient gasoline-powered, non-hybrid vehicle in America.  We believe Mirage will contribute to sales increases going forward."

Yokozawa added, "We will also launch new television advertising for Outlander and the U.S.-built Outlander Sport, highlighting their status as "America's Safest CUV Line-up."  Both vehicles have received the IIHS Top Safety Pick + rating.

Highlights of MMNA year-to-date sales (January thru September 2013 compared to the same period in 2012):


up 45.1 percent

   Outlander Sport

up 41.1 percent


up 24.5 percent

   Lancer Sportback

up 12.9 percent

   Lancer Evolution 

up  2.6 percent


up 123.0 percent

Mitsubishi Motors North America, Inc., (MMNA) is responsible for all manufacturing, sales, marketing, research and development operations for Mitsubishi Motors in the United States. MMNA sells sedans and crossovers/SUVs through a network of approximately 400 dealers. MMNA is leading the way in the development of highly-efficient, affordably-priced new gasoline-powered automobiles while using its industry-leading knowledge in battery electric vehicles to develop future EV and PHEV models. For more information, contact the Mitsubishi Motors News Bureau at (888) 560-6672 or visit

SOURCE Mitsubishi Motors North America