Mitsubishi Motors Returns to SEMA for First Time Since 2012, Hosts World Debut of All-new 2028 Outlander Diamond Trail Edition

• SEMA Show marks world debut of 2028 Outlander Diamond Trail Edition
• Latest rugged, off-road model sports new off-road mode for Super-All Wheel Control System, distinct front and rear bumpers, new adventure oriented interior trim, dedicated 18" off-road wheel with all terrain tires
• Diamond Trail is the most capable Outlander model ever offered
• 2026 is Mitsubishi Motors' first return to SEMA Show since 2012
• Six vehicles will be displayed on the Mitsubishi Motors SEMA stand

FRANKLIN, Tenn., Oct. 26, 2026 /PRNewswire/ -- Mitsubishi Motors North America, Inc. (MMNA) today announced its return to the SEMA Show, Nov. 3-6, 2026, in Las Vegas, marking the brand's first appearance at the premier automotive aftermarket event since 2012. Headlining Mitsubishi Motors' exhibit at Booth 52249 in West Hall will be the world debut of the all-new 2028 Outlander Diamond Trail Edition, the most capable and adventure-focused Outlander ever offered in North America.

The brand's return to SEMA reinforces Mitsubishi Motors' ambition to expand its presence among adventure-minded customers and automotive enthusiasts while showcasing the next phase of the company's Momentum 2030 business plan. In total, six vehicles will be showcased, ranging from factory-built adventure models to highly customized concept builds inspired by the brand's off-road heritage.

"SEMA is where automotive passion, innovation and personalization come together, making it the ideal stage for the world debut of the all-new Outlander Diamond Trail Edition," said Mark Chaffin, president and CEO, MMNA. "This vehicle represents the next step in our Momentum 2030 vision, combining Mitsubishi Motors' off-road heritage with the capability, technology and versatility today's customer demands. From the production model to the customized concepts on display, we're showing enthusiasts how far their adventures can go, while reinforcing our goal to helping customers truly 'Drive their Ambition.'"

Outlander Diamond Trail Edition Advances Momentum 2030 Strategy
Mitsubishi Motors' Momentum 2030 long-term business plan sets the goals for the future of the brand in North America. To that end, the company has developed a clear focus on centering future models in adventure and vehicle capability, as well as building on its long history of quality, dependability and reliability. The recent global debut of the all-new Pajero showcased Mitsubishi Motors' enduring commitment to four-wheel-drive capability and exploration. Building on that legacy, the 2028 Outlander Diamond Trail Edition brings a new level of ruggedness and confidence to North America's best-selling Mitsubishi nameplate.

The 2028 Mitsubishi Outlander Diamond Trail Edition will head a new generation of off-road-capable vehicles, bringing the brand's heritage in design and off-road ability to a family-focused SUV designed to help explore beyond where the pavement ends. Delivering on the brand's broader commitment to an expanded product line-up, the all-new rugged Outlander variant debuts off-road-focused bodywork, all-terrain tires, revised approach and departure angles, and a new Rock drive-mode to create the most capable Outlander ever offered.

Off-Road Confidence Inspired by Legendary Heritage
Mitsubishi Motors has an enviable history in off-road travel, starting in the company's earliest days with the 1934 PX-33 debuting Japan's first four-wheel-drive vehicle, all the way to today. From the deserts of Dakar – where Mitsubishi Motors took top honors 12 times in the world's most grueling off-road race, seven of them in a row – to the gravel roads of the World Rally Championship – where Mitsubishi drivers topped the championship four times from 1996-1999, and Mitsubishi was the constructor's champion in 1998 – Mitsubishi Motors' 4WD/AWC technologies, honed through decades of intense motorsports competition, have evolved into today's Super-All Wheel Control (S-AWC) system.

In this special Diamond Trail Edition model, the standard Outlander's S-AWC system is given even more capability, with the addition of a Rock mode. This setting uses enhanced brake control to quickly suppress wheel-slip and help secure traction. It activates faster than in other S-AWC modes, delivering greater confidence to the driver and helping the vehicle maintain traction.

A new screen can be displayed in the instrument cluster, showing front-wheel steering angle, individual wheel-slip and traction-control intervention. The Multi-View Camera System¹ can also be activated and remains on up to 18.6mph/30kmh, increased from 6.2mph/10kmh in the standard model. Additionally, when Rock Mode is selected, Hill Descent Control is automatically activated as well, helping the driver control the vehicle speed in rocky or mogul terrain. HDC can be adjusted for the speed at which it holds the vehicle, supporting driver confidence and passenger comfort.

Rugged Design with Purpose
Outlander Diamond Trail Edition stands apart with a rugged and powerful grille, finished in matte black, along with black Dynamic Shield trim. Headlights receive a black finish in keeping with the theme. Redesigned bumpers front and rear improve approach and departure angles, improving approach from 18.3 to 20.5 degrees and departure from 22.2 to 23.1 degrees. Aggressive over-fenders provide a rugged finish, and, matched with unique 18x7.5" black alloy wheels and dedicated Nexen Roadian ATX all-terrain tires, make for a confident, trail-ready presence. Raised roof rails allow easy installation of roof racks and to secure cargo, and keep with the off-road-capable theme.

On the inside, an all-new seating material is finished in dark grey with khaki stitching, unique to the Diamond Trail Edition. This material repels water and is easier to clean, further supporting outdoor lifestyle adventure. Unified matte and dark tones with textured matte black, dark chrome and dark satin reinforce the Diamond Trail Edition's unique interior character. The distinctive Diamond Trail Edition logo – intended to be representative of skilled athletes on a downhill course, and playing on the motif of the brand's Three Diamonds - is applied to the seat backs, floor mats and the door trim.

The Outlander Diamond Trail Edition debuts a new color for the Mitsubishi palette: Trail Green Metallic. It reflects the rugged outdoors with the earth tones usually associated with nature, and can be offset with a white roof. The three models on display at SEMA are finished in this color combination.

Diamond Trail Models on Display at Mitsubishi Motors SEMA Stand
Three models of Outlander Diamond Trail Edition will be on the Mitsubishi stand:

• One vehicle will be stock, with the addition of Mitsubishi Genuine Accessories as well as a color-matched Thule roof box.
• One vehicle will be modified with BF Goodrich Trail Terrain T/A tires sized 265/65-18, Thule Caprock roof rack fitted with two Specialized StumpJumper 15 mountain bikes, an Anderson Design & Fabrication 1.5" lift, accessory lighting provided by Rough Country, and hooked to a GulfStream Trail Boss 1090K trailer custom-painted to match the Outlander.
• A third vehicle will be the most extreme, with the addition of 18x8.5" Method Race Wheels 707 wheels, 265/65-18 BF Goodrich All Terrain T/A K03 tires, a 2.5" suspension lift through Flatout Suspension's GR Lite strut kit with adjustable spring perches, a Thule Caprock roof rack fitted with a Thule Approach 2M rooftop tent and Rough Country traction boards, and a Rough Country accessory light bar and light-pods. This is the most extreme of the Outlander Diamond Trail concepts on display.

Additional Display Vehicles at SEMA
Additional vehicles on the stand will be:

• AXCR Triton – the race truck that Mitsubishi Motors' Ralliart division entered into – and won – the FIA-certified Asia Cross-Country Rally. Ralliart has taken the top spot in this grueling international off-road event three times in five efforts.
• Delica D:5 Ultimate Gear – this modified Japanese-market Delica D:5 van was shown at the 2026 Tokyo Auto Salon and received enthusiastic reviews from show attendees. This is the first time a current-generation Delica D:5 has been officially shown in the U.S.
• Mitsubishi Outlander Sport Trail Edition – this SUV will showcase a host of Mitsubishi Genuine Accessories, demonstrating how the brand's entry-vehicle can be customized to an owner's taste using accessories directly available through Mitsubishi Motors dealerships and added either at the time of purchase or later.

Learn more about Mitsubishi's full lineup of vehicles at MitsubishiCars.com.

DISCLAIMER:

1: The Multi View Camera System is a driver assistance feature. Always check the road and surroundings for safety.

ABOUT MITSUBISHI MOTORS NORTH AMERICA, INC.
Through a network of approximately 300 dealer partners across the United States, Mitsubishi Motors North America, Inc. (MMNA) is responsible for the sales, marketing, and customer service of Mitsubishi Motors vehicles in the U.S. MMNA's five-year business plan – "Momentum 2030" – outlines the brand's mid-term intentions for product and business transformation. MMNA will expand and refresh its vehicle lineup in the U.S. with one new or completely refreshed model to debut each year between now and 2030. Powered by a selection of advanced-technology internal combustion engines, hybrids, plug-in hybrids, and battery electrics, the product line will nearly double from today's four vehicles. Momentum 2030 also includes a vision for a modernized retail sales model and plans for network expansion and sales growth.

MMNA has its headquarters in Franklin, Tennessee, as well as corporate operations in California, Georgia, Michigan, and New Jersey.

For more information on MMNA, visit media.mitsubishicars.com.

Contact
Jeremy Barnes
Senior Director, Communications and Events
[email protected]
Mobile: 615-970-8395

SOURCE Mitsubishi Motors North America, Inc.