Mixpo Launches Dynamic Online Video Solution for Tune-In Advertisers

Offering Helps Television Stations Use Existing On-Air Creative To Precisely Target In-Banner Video Ads And Engage Viewers Online

Dec 02, 2010, 09:09 ET from Mixpo

SEATTLE, Dec. 2, 2010 /PRNewswire/ -- Mixpo, a dynamic video advertising provider, announced today a new offering that helps tune-in advertisers extend their existing television spots with dynamic video advertising (DVA) and access an integrated media platform to efficiently target audiences online.

"Following the November sweeps, television stations and networks recognize the need to create powerful, relevant tune-in campaigns online by quickly changing video ads based on daily and hourly programming," said Anupam Gupta, President and CEO of Mixpo. "DVA for tune-in advertisers solves complex, time-intensive processes by leveraging existing spot creative, enabling more targeted campaigns across multiple geographies, and eliminating unnecessary media costs. Our integrated media offering and creative services help advertisers leverage existing television spots on their websites and further extend this content to relevant audiences online."

Mixpo's DVA offering helps tune-in advertisers guarantee the timeliness of their campaigns by integrating tools such as day- and week-parting, and real-time feeds including news content. To increase engagement, tune-in campaigns can leverage telescoping in ads to provide additional videos within the same player, and social media connectivity to encourage sharing among viewers. Mixpo's dynamic infrastructure enables advertisers to incorporate powerful interactive functionality quickly and efficiently to target viewers geographically, contextually and behaviorally. Now television stations can extend on-air promotions using their existing website inventory with a subscription model and reach viewers within targeted geographies through Mixpo's integrated media offering. The unique cost-per-view model ensures that tune-in advertisers only pay when their in-banner video ads are viewed by the intended audience, eliminating media waste.

Dale Lockett, Director of Creative Services at Houston's KHOU, said, "Online video advertising can be an effective platform for creative services managers to promote news and other programming by reaching an audience beyond their television station. Mixpo provides us with the ability to make our on-air promotional spots interactive, and easily produce and traffic them to our online audience. The view and engagement rates from these spots are significantly higher than any of our other online promotional campaigns."

About Mixpo

Mixpo is the leading provider of dynamic video advertising solutions for media companies, agencies and advertisers.  Transforming online display into dynamic video advertising, Mixpo bridges the power of TV to the relevancy and accountability of the Web. Mixpo's solution is a combination of a highly interactive video ad unit, a dynamic decision-making engine and an easy to use campaign management console. The result solves real marketing problems and simplifies the process of delivering the right message to the right audience at the right time. To find out more about Mixpo, visit www.mixpo.com.

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Julie Nicholson

Weber Shandwick for Mixpo