SEATTLE, June 22, 2011 /PRNewswire/ -- Mixpo, a dynamic video advertising provider, today announced the first solution that extends in-banner, dynamic video ads beyond the Web to tablet devices. With these new capabilities, brand advertisers can deploy dynamic video campaigns spanning in-app and in-browser display inventory, and leverage the simplicity, speed and flexibility of Mixpo's platform to capitalize on the growing audiences using tablets. Publishers creating tablet content experiences can now enrich their advertising offerings as well.
With Mixpo's Web-based studio, publishers can capitalize on their ample display inventory on the Web and now through tablets to build dynamic display ads in one powerful environment using any video assets provided by their advertising clients. They also have the flexibility to add interactive elements and tailor these ads based on geography, time of day or message sequencing. Mixpo's new technology automatically determines the consumer's device and deploys the appropriate ad, whether a FLASH or HTML5 version. For tablet in-app campaigns, Mixpo offers full-screen, immersive, dynamic video ads. Mixpo will also segment ad performance by platform, providing advertisers with new insights on ad consumption and engagement. Mixpo's solution helps publishers not only offer better brand advertising solutions, but also improve their display monetization.
"Previously, ad creation tools for HTML5 have been rudimentary or prohibitively expensive and time-consuming, limiting brand advertisers' ability to deploy cross-platform campaigns and wasting valuable ad dollars," said Anupam Gupta, President & CEO of Mixpo. "By leveraging dynamic video ads supported by our latest technology, advertisers and publishers can create compelling experiences for consumers that extend from the Web to tablets, increasing impact and driving higher return on investment."
The tablet market continues to expand, and Gartner forecasts that approximately 300 million tablets will be sold by 2015. With Mixpo's new offering, advertisers can reach this growing number of consumers effectively with unified video display campaigns.
"With Mixpo now offering us a cross-platform solution, we are able to expand the reach for our advertisers that use these dynamic video campaigns and create richer ad experiences within our mobile and tablet offerings," said David Karabag, Director of Product Management for Belo Interactive Group. "Leveraging Mixpo's platform gives us the advantage of providing our advertisers with a seamless process to run compelling and unified campaigns across all screens where audiences view our content."
Mixpo provides publishers and advertisers with Dynamic Video Advertising (DVA), an industry-leading solution that transforms online display into high-impact, interactive video ads across multiple Internet-enabled devices. DVA delivers content to the right audience at the right time, and it surpasses rich media with an enhanced display ad platform in terms of simplicity, flexibility, cost and time to market. With hundreds of DVA campaigns running simultaneously across the U.S., Mixpo's powerful, user-friendly platform makes in-banner video advertising simple from start to finish. Mixpo is headquartered in Seattle. For more information about the company, visit www.mixpo.com.
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Weber Shandwick for Mixpo