Mixpo Launches First Dynamic Video Expandable Advertising Unit

SEATTLE, Feb. 24, 2011 /PRNewswire/ -- Mixpo, a dynamic video advertising provider, introduced today a dynamic video expandable ad unit that enables agencies and brand marketers to easily create targeted, high-impact online campaigns without the cost, time or resource barriers of traditional rich media.

Mixpo's new expandable in-banner video ads include a unique canvas feature that enables advertisers to easily add content including graphics, text, video, and widgets for highly customized campaigns. The new ad units integrate Mixpo's technology which dynamically tailors messaging based on audience preferences, geography, message sequence, and time of day and day of the week. With an intuitive online interface on Mixpo's Dynamic Video Advertising (DVA) platform, advertisers can efficiently produce and instantly update their campaigns without programming or retrafficking.

"TV advertisers moving budgets online want the flexibility to create campaigns that include high-impact video content, with all the interactivity and advanced targeting of the web, but with rich media this has traditionally been expensive, time consuming and resource intensive," said Anupam Gupta, President and CEO of Mixpo. "Our new expandable ad units leverage the power of dynamic video advertising, and make it possible to efficiently create the most flexible, immersive video campaigns that reach the right audience at the right time."

Mixpo's dynamic video expandable ad units can integrate real-time feeds, social media and sharing tools, and interactive elements such as coupons to increase viewer engagement. These features can be incorporated or updated within the new ad units in real time and do not require additional programming.

About Mixpo

Mixpo is the leading provider of dynamic video advertising solutions for media companies, agencies and advertisers.  Transforming online display into dynamic video advertising, Mixpo bridges the power of TV to the relevancy and accountability of the Web.  Mixpo's solution is a combination of a highly interactive video ad unit, a dynamic decision-making engine and an easy to use campaign management console. The result solves real marketing problems and simplifies the process of delivering the right message to the right audience at the right time. To find out more about Mixpo, visit www.mixpo.com.

SOURCE Mixpo