Mixpo Selected as a Red Herring Top 100 North America Tech Startup

HOLLYWOOD, Calif., June 20, 2011 /PRNewswire/ -- Red Herring announced its Top 100 (www.herring100.com/RHNA/2011) award in recognition of the leading private companies from North America, celebrating these startups' innovations and technologies across their respective industries.

Red Herring's Top 100 North America list has become a mark of distinction for identifying promising new companies and entrepreneurs. Red Herring editors were among the first to recognize that companies such as Facebook, Twitter, Google, Yahoo, Skype, Salesforce.com, YouTube, and eBay would change the way we live and work. 

"Choosing the companies with the strongest potential was by no means a small feat," said Alex Vieux, publisher and CEO of Red Herring. "After rigorous contemplation and discussion, we narrowed our list down from hundreds of candidates from across North America to the Top 100 Winners. We believe Mixpo embodies the vision, drive and innovation that define a successful entrepreneurial venture. Mixpo should be proud of its accomplishment, as the competition was very strong."

Red Herring's editorial staff evaluated the companies on both quantitative and qualitative criteria, such as financial performance, technology innovation, management quality, strategy, and market penetration. This assessment of potential is complemented by a review of the track record and standing of startups relative to their sector peers, allowing Red Herring to see past the "buzz" and make the list a valuable instrument of discovery and advocacy for the most promising new business models in North America.

"We are proud to be named to Red Herring's Top 100 North America, and honored to be selected among top technology innovators," said Anupam Gupta, President & CEO of Mixpo. "As the demand for targeted, high-impact online campaigns increases, our goal is to provide a video display advertising solution that enables marketers and publishers to easily create compelling ad experiences with greater flexibility, faster speed to market and more advanced insights."

About Mixpo

Mixpo provides publishers and advertisers with Dynamic Video Advertising (DVA), an industry-leading solution that transforms online display into high-impact, interactive video ads across multiple Internet-enabled devices. DVA delivers content to the right audience at the right time, and it surpasses rich media with an enhanced display ad platform in terms of simplicity, flexibility, cost and time to market. With hundreds of DVA campaigns running simultaneously across the U.S., Mixpo's powerful, user-friendly platform makes in-banner video advertising simple from start to finish. Mixpo is headquartered in Seattle. For more information about the company, visit www.mixpo.com.

For media inquiries, contact: 
Julie Nicholson
Weber Shandwick for Mixpo
212-445-8371
[email protected]

SOURCE Mixpo