MJ Cultivate Launches to Put Cannabis Production Center Stage
Jage Media, the industry veterans behind MJ Unpacked, announces a new trade show dedicated exclusively to the people who grow, process, and manufacture cannabis products.
PHILADELPHIA, Nov. 12, 2026 /PRNewswire/ -- If you want to know where innovation is headed in the cannabis industry, look to the breeders, cultivators, extractors, and manufacturers who produce the products.
These are the people who have spent decades honing their craft, developing genetics, refining cultivation techniques, and pushing the boundaries of what cannabis can become. Their passion, knowledge, and expertise helped build the industry we know today.
Jage Media, the team of cannabis industry veterans behind MJ Unpacked, announces the launch of MJ Cultivate, a trade show dedicated exclusively to cannabis production, taking place April 27–28, 2027, in Philadelphia, Pennsylvania.
Despite its enormous importance, cannabis production is often just one part of a much larger trade show. Cultivation gets a track, extraction gets a few sessions, and manufacturing competes for attention alongside retail and finance.
Cultivating cannabis is an art, but growing it successfully at a commercial scale is an enormous challenge. It takes skilled professionals, specialized equipment, and technical expertise to produce consistent, high-quality products while managing tight margins, rising costs, and pressure to improve efficiency.
"Cannabis wouldn't be where it is today without the people who spent decades perfecting their craft," said George Jage, founder and CEO of Jage Media. "We've built an entire industry around their work, yet the production side hasn't received the attention it deserves. MJ Cultivate is about changing that."
While MJ Unpacked serves the executives who bring finished cannabis products to market and sell them, MJ Cultivate serves the people who make those products possible.
The event brings together the entire production ecosystem and is built around four pillars:
- The Entire Production Ecosystem in One Place. Connecting professionals across genetics, cultivation, extraction, manufacturing, testing, and packaging.
- Technology and Solutions Worth Evaluating. Introducing equipment, technology, and services that improve quality, efficiency, and profitability.
- Peer-to-Peer Knowledge Exchange. Bringing experienced operators together to share expertise, discuss challenges, and learn from one another.
- Depth Over Density. A focused exhibit floor and educational agenda dedicated entirely to cannabis production.
Following the successful, highly focused model of MJ Unpacked, MJ Cultivate will vet attendees to ensure they are licensed cannabis operators holding manager-level positions or above, with direct responsibility for cultivation, processing, manufacturing, or production.
As the industry matures, preserving decades of knowledge and passing it on will be essential to its future. MJ Cultivate honors the people who brought the industry this far and gives them a dedicated platform to help shape where it goes next.
About Jage Media
Jage Media is an B2B event and media company led by cannabis industry veterans and the producer of MJ Unpacked, MJ Cultivate, Hemp Beverage Expo, and Hemp Beverage News.
Media Contact
Kim Jage, CMO, Jage Media
206-201-3696
SOURCE Jage Media Inc.
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