MMA Announces Call for Nominations for Industry's Leading Global Mobile Marketing Awards

NEW YORK, LONDON, SINGAPORE and SAO PAULO, June 1, 2011 /PRNewswire/ -- The MMA (Mobile Marketing Association) (www.mmaglobal.com) today announced the call for nominations for its Annual Global Awards Program.  It's time to recognize the industry's exceptional campaigns, companies and people who have made mobile a successful media channel.

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Now in its seventh edition, the MMA presents its annual industry awards to recognize significant contribution within the global mobile marketing industry. Nominations for the MMA Awards reward the commitment and accomplishments of the world's leading companies and individuals in the mobile marking industry.

"Each year we raise the bar on the level of campaigns entered in the MMA Global Awards Program.  This is a direct reflection on the continued growth, innovative campaigns and expanded uses of mobile for marketing purposes," said Paul Berney, MMA CMO.  "We're thrilled to open this year's nominations and look forward to congratulating all winners during this year's Ceremony."

The 2011 Annual Global MMA Awards categories include:

• Best Use Of Mobile Marketing for Brand Building 
• Best Use Of Mobile Marketing in Cross Media Integration
• Best Use Of Mobile Marketing for Direct Response
• Best Use Of Mobile Marketing for a Product or Service Launch
• Best Use Of Mobile Marketing for Promotion
• Best Use Of Mobile Marketing in Relationship Building
• Best Use Of Innovation in Mobile Marketing
• Best use of Mobile Marketing for Social Impact
• Mobile Marketing Academic Of The Year
• Outstanding Individual Achievement In Mobile Marketing
• Overall Excellence

Entries will close on August 12th and the finalists will be announced at the end of September. Winners will be selected by a judging panel of industry, association and media leaders. Visit the MMA Awards Web page at www.mmaglobal.com/awards for more information on how to submit a nomination.  Winners will be announced during the Global Awards Ceremony and Dinner to be held on November 2011 in Los Angeles – http://forum.mmaglobal.com/.

About the Mobile Marketing Association (MMA)

The Mobile Marketing Association (MMA) is the premier global non-profit trade association representing all players in the mobile marketing value chain. With more than 700 member companies, the MMA is an action-oriented organization with global focus, regional actions and local relevance.  The MMA's primary focus is to establish mobile as an indispensable part of the marketing mix.  The MMA works to promote, educate measure, guide and protect the mobile marketing industry worldwide.  The MMA's global headquarters are located in the United States and it has regional chapters including North America (NA), Europe, Middle East and Africa (EMEA), Latin America (LATAM) and Asia Pacific (APAC) branches. For more information, please visit www.mmaglobal.com.

FOR MORE INFORMATION:

Valerie Christopherson/Evan Tamura
Global Results Comm. (GRC)
P:+1 949 608 0276
E: [email protected]

SOURCE Mobile Marketing Association