NEW YORK, Feb. 19, 2013 /PRNewswire/ -- The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, today announced the election of several business leaders to the Global Board of Directors in order to fill vacant seats. This is separate from the standard nomination process to elect members to both the Global and Regional MMA Boards, which will conclude in June.
Those executives selected have exhibited ongoing commitment to the growth of mobile and offer a visionary approach to strengthen the industry. The MMA Global Board of Directors represents senior directors across the entire marketing, technology and advertising spectrum.
The newly appointed members of the MMA Global Board of Directors include:
Scott Ferber, Chairman & CEO, Videology
Simon Khalaf, President & CEO, Flurry
Scott Kveton, CEO, Urban Airship
Dipanshu Sharma, Founder & CEO, xAd
Alan Yan, Founder & CEO, AdChina
"The MMA Global Board of Directors seeks to attract the most influential visionaries to identify opportunities and set priorities across the mobile ecosystem. These leaders have demonstrated a commitment to the mobile space, as well as tenacity to evolve mobile as a channel for consumer engagement," said Cameron Clayton, Chair of the MMA Global Board and President, Digital, The Weather Company. "The MMA achieved remarkable momentum this past year and, collectively, we will arm the industry with the tools and research they need to enact a strong mobile strategy."
In addition to joining the Board, the companies elevated their membership status to MMA Premium Members, which is the highest level of global membership, at the close of 2012.
"When we appoint Board members, our credentials include companies that have invested their resources to move mobile forward and leaders that tout a 'mobile-first' mindset. All of the executives joining the Board offer an expertise rich in mobile and emerging media, and have pledged to lock arms with the MMA to establish mobile as an indispensible component of the marketing mix," said Greg Stuart, CEO, MMA. "As mobile advocates and Board members, we will focus our efforts to develop education, standards and strategy to accelerate the role of mobile for the industry globally."
Additionally, there are several executives slated to join the Regional MMA Board of Directors, including:
Alan Yan, Founder & CEO, AdChina
Theo Theodorou, SVP, EMEA, Collider Media
Monica Ho, VP, Marketing, xAd
Peter Farago VP, Marketing, Flurry
Brent Hieggelke, CMO, Urban Airship
On the heels of inducting new members to the Regional and Global Boards, the MMA continues to gain momentum by releasing research and initiatives aimed to provide irrefutable evidence of mobile's potential and power. The pending release of SMoX.me, due later this year, will ignite an industry-wide conversation about the value of mobile to strengthen overall marketing strategy and outreach.
The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 700 member companies, representing nearly fifty countries around the globe, include all members of the mobile media ecosystem. The MMA's global headquarters are located in the United States and it has regional chapters including North America (NA), Europe, Middle East and Africa (EMEA), Latin America (LATAM) and Asia Pacific (APAC) branches. For more information, please visit www.mmaglobal.com.
FOR MORE INFORMATION CONTACT:
Rebecca Laming Director of Communications, MMA M: +1 917-558-1828 E: [email protected]