MMA Announces North America Regional Board Executive Committee

Aug 29, 2012, 09:00 ET from Mobile Marketing Association

NEW YORK, Aug. 29, 2012 /PRNewswire/ -- Today, the Mobile Marketing Association (MMA) announced the formation of its North American Regional Board Executive Committee.


  • Chairman: Jack Philbin, co-founder, president and CEO, Vibes 
  • Vice Chairman: Michael Bayle, senior vice president & general manager, mobile, ESPN
  • Treasurer: Anne Schelle, CEO & partner/acting executive director, Acta Wireless/Open Mobile Video Coalition 
  • Secretary: Tara Scarlett, senior manager, CRM & mobile marketing/lead mobile center of excellence, The Coca-Cola Company 
  • Chairman Emeritus: Mario Ribera, director, Xbox LIVE business, Microsoft 

"There has never been a more exciting time to be part of the mobile experience," Philbin said. "Vibes, along with all MMA members, are devoted to assisting marketers in strategically embracing mobile marketing within their marketing mix. As chairman, I look forward to guiding the board and spearheading initiatives like the recently announced cross-media effectiveness research project to further accelerate the adoption of mobile marketing."

"The caliber of leadership on the MMA North America board is testament to the priority that the individual representatives and their are putting toward helping build mobile out as the most effective marketing medium the world has ever seen," said Michael Becker, managing director, North America. "I'm confident that this board will help shepherd a new era of mobile for the region, oversee tremendous growth and ensure mobile's optimal place within the marketing mix."

The MMA North American board oversees the strategic vision for the region. These efforts include advocacy; standards, creative and media best practices development; research; education and innovation.  In addition to overseeing and directing the North American regional board, the North American Executive Committee represents the region on the MMA Global Board of Directors. The full NA board is available here:

About the Mobile Marketing Association (MMA)
The MMA is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth and preserving privacy, and evangelize the use of the mobile channel. MMA includes more than 700 member companies, representing nearly 50 countries across the mobile marketing industry including hardware providers, marketers, software developers and more. MMA global headquarters are located in the U.S., with regional chapters in North America, Europe, Latin America and Asia Pacific. For more information, please visit

Valerie Christopherson
Global Results Communications, (GRC) for MMA
+1 949 608 0276

SOURCE Mobile Marketing Association