MMA Forum New York Poised to be Largest Mobile Marketing Event Worldwide

NEW YORK, May 11, 2011 /PRNewswire/ -- The 2011 MMA Forum New York, the largest and most comprehensive networking conference focused on mobile marketing, will feature a distinguished line-up of speakers according to today's announcement made by the Mobile Marketing Association (MMA).  The MMA Forum New York will take place at the Waldorf Astoria on June 16 and 17, 2011, with pre-conference workshops and roundtables on June 15.  The conference also debuts its new event "The Pitch" and brings back the popular "Mobile Experience Lab."

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"We recognize that mobile has changed the game in regards to consumer engagement, and Live Nation is using mobile to build relationships with both consumers and brands, to offer the most relevant information, promotions and access," Russell Wallach, President of Live Nation Network said. "With mobile we can interact with consumers before, during and after concerts, and provide them with the best consumer experience."

"We are honored to have such renowned guests at this year's MMA Forum.  This year's speakers represent the leaders of the mobile marketing industry and display the global growth of mobile marketing," said Michael Becker, Managing Director of North America for the MMA.  "Mobile is clearly becoming an essential part of the overall marketing mix, and each speaker that has been selected will provide insight and expertise into the most important aspects of mobile today."

Headlining this year's event is Eddy Hartenstein, co-president of the Tribune Company.  Speakers also include some of the world's leading global brands and mobile industry veterans such as:

• Cleveland Cavaliers, Jeff Ryznar, Director of Strategic Marketing
• eBayClassifieds, Deepak Thomas, General Manager
• Live Nation, Russell Wallach, President
• Molson Coors Canada, Paul Lipson, Director of Digital Marketing
• National Hockey League, Christopher Golier, Vice President of Mobile Marketing and Strategy
• Pandora, Tim Westergren, Founder
• SMLXL, Alan Moore, Founder  
• The Coca-Cola Company, Doug Busk, Director of Global Customer Experience and Strategy

Additional speakers include Ray Punn, Adobe Systems; Thomas Labarthe, Alcatel-Lucent; Maria Mandel, AT&T Advanced Ad Solutions; Jessica Rotnicki, Estee Lauder Companies; Anne Frisbie, InMobi; Jeff Plaisted, Microsoft Advertising; Paul Palmieri, Millennial Media; Joe Lalley, MTV Networks, Javier Farfan, Pepsi; Stephane Marceau, Yellow Pages Group Canada, and more!

The MMA Forum will also feature "The Pitch," where five companies have five minutes to demo their latest innovation on the MMA Forum stage and win over the audience.  This year the "Mobile Experience Lab" is back, the lab is an interactive way for delegates to experience mobile campaigns firsthand, and interact with brands using mobile as part of their integrated marketing strategies.

Finally, the pre-conference workshops and roundtables should not be missed.  There will be an introductory mobile marketing educational workshop, and an afternoon workshop on mobile analytics and applications by Openwave.  In addition, two roundtables will be held, one geared toward brands and retailers, sponsored by Poynt, and one sponsored by Adobe Omniture Business Unit, in partnership with the Newspaper Association of America and Tribune Company, which will focus on helping publishers embrace mobile.

To register for this year's MMA Forum please visit: http://forum.mmaglobal.com/newyorkcity2011.  Members of the press please email [email protected] to request press credentials. The event runs June 16-17, 2011 with pre-event workshops on June 15th focused on mobile marketing guidelines, consumer engagement and integrating mobile with traditional media.  

This year's MMA Forum sponsors include: 3C Interactive, Adobe, Alcatel Lucent, Arent Fox, AT&T, Celtra, ChaCha, CNN, Denso ADC, Digimarc, Google, Hipcricket, iLoop Mobile, InMobi, MadMobile, Microsoft Advertising, Millennial Media, MobileFuse, OpenMarket, OpenWave, Out There Media, Poynt, Scanbuy, Sybase, Synovate, The Coca-Cola Company, The Hyperfactory, Tribune Company and Vibes.

About the Mobile Marketing Association (MMA)

The Mobile Marketing Association (MMA) is the premier global non-profit trade association representing all players in the mobile marketing value chain. With more than 700 member companies, the MMA is an action-oriented organization with global focus, regional actions and local relevance.  The MMA's primary focus is to establish mobile as an indispensable part of the marketing mix.   The MMA works to promote, educate measure, guide and protect the mobile marketing industry worldwide.  The MMA's global headquarters are located in the United States and it has regional chapters including North America (NA), Europe, Middle East and Africa (EMEA), Latin America (LATAM) and Asia Pacific (APAC) branches. For more information, please visit www.mmaglobal.com.

FOR MORE INFORMATION:

Valerie Christopherson/Evan Tamura
Global Results Comm. (GRC)
P:+1 949 608 0276
E: [email protected]

SOURCE Mobile Marketing Association