MMA Highlights Retail Mobile Marketing Growth During CTIA Wireless

LAS VEGAS, March 23 /PRNewswire/ -- CTIA Wireless 2010 -- During CTIA Wireless 2010, the Mobile Marketing Association (MMA) today commented on its commitment to advancing sustainable standards and best practices for retail mobile marketing through new member programs and leadership initiatives.

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"We're already seeing significant buzz this year in the mobile retail space, with major brands delving into a variety of mobile marketing and commerce opportunities," said Michael Becker, MMA North American Managing Director.  According to CTIA, more than 20 percent of the show's attendees come from the retail space. In fact, this year's event features a new exhibit area, called the Retail Zone, with more than 150 exhibitors.

"MMA members already engaged consumers with major brands and retailers through mobile marketing campaigns, such as Ralph Lauren's mobile video fashion shows or BestBuy's product details and customer ratings. Additionally, point-of-sale 2D-barcode coupons in Target and JC Penny stores, retail card apps like myStarbucks, and even a shakable interactive mobile ad from Levi Strauss & Co.'s Dockers brand demonstrate the growth of companies using retail mobile marketing and commerce," added Becker.

Acknowledging the continued uptake in retail mobile marketing by leading brands and agencies, MMA announced the addition of BestBuy, Polo Ralph Lauren and OMD Ignition Factory as three new honorary members of its North America Board of Directors. These new leaders will serve for the remainder of the 2009-2010 term.

As part of the upcoming MMA Forum event in New York City on June 8-9, the MMA's new "Adopt-a-Brand" program will introduce brands and retailers new to mobile marketing to the benefits of this channel and MMA membership.  This program enables brands and retailers to attend the event at a substantially reduced entrance fee or for free by having one of their vendor partners subsidize their entrance into the event.  As a fresh way to encourage the growth of the mobile marketing ecosystem, this new program offers brands and retailers the opportunity to network with today's and tomorrow's mobile marketing innovators during MMA's premier North American event.  MMA will hold a brand and retailer pre-conference roundtable, followed by a networking reception, on June 7 – the day before the MMA Forum.

Additional information about the "Adopt-A-Brand" program and the 2010 MMA Forum event series, including the upcoming MMA Forum in Singapore on April 14-15, is available at www.mobilemarketingforum.com.

About the Mobile Marketing Association (MMA)

The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 700 member companies, representing over 40 countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association's global headquarters are located in the United States and it has regional chapters, including North America (NA), Europe, Latin America (LATAM), Middle East & Africa (MEA) and Asia Pacific (APAC) branches. For more information, please visit http://www.mmaglobal.com/.  

SOURCE Mobile Marketing Association