NEW YORK, June 8 /PRNewswire/ -- MMA Forum -- The MMA Mobile Marketing Forum (www.mobilemarketingforum.com) officially opened this morning in New York, hosting delegates from around the world to network, review and hear about the latest trends and happenings in mobile marketing. Hosted by the Mobile Marketing Association (MMA) (www.mmaglobal.com), the Forum is held at the New York Waldorf-Astoria hotel today and tomorrow. This year's event also showcases a Mobile Experience Lab, an interactive way to experience mobile campaigns firsthand.
"Mobile marketing allows brands to reach a mass consumer base that desire the information," said Rebecca Smith, senior manager, events and sponsorships for the MMA. "We're pleased to be back in New York today for the annual MMA Mobile Marketing Forum. Our ability to attract global brands and retailers clearly demonstrates the value of, and investment in, mobile marketing."
The MMA Forum New York serves as the annual global event, bringing together companies and industry figureheads from around the world to share their experiences while discussing the unification of global mobile marketing efforts. Among the variety of global brands present during this year's event include:
- The Coca-Cola Company
- Disney Online
- ESPN Mobile
- MTV Networks
- NBC Universal
- The Weather Channel Interactive
- Western Union
In addition to the various panels, discussions and keynotes, the MMA Forum will offer attendees the opportunity to interact with agencies, brands, carriers, developers and retailers. Delegates of this week's Forum will hear from leaders who really challenge existing thinking and drive initiatives. Sponsors of this year's event are: 3Cinteractive, air2web, Alcatel-Lucent, AT&T, CNN, Crisp Wireless, ePrize, ESPN, GetJar, Google, Ground Truth, iLoop Mobile, Mad Mobile, Microsoft Advertising, Millennial Media, MoGreet, Neustar, OfferMobi, OpenMarket, Openwave, Single Point, Snackable Media, Sybase 365, Syniverse, Synovate, Teleca, The Weather Channel, Vibes Media and WebTrends. In addition, media and association sponsors include Advertising Database, Advertising Research Foundation, Advertising Week, Aerva, Canadian Marketing Association, CMO Council, CWTA, Fierce Mobile Content, the 4As, Global Results Communications, Mobile Marketer, Mobile Monday NY, RCR Wireless, Wireless Industry Partnership and Wireless Week.
About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 700 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association's global headquarters are located in the United States and it has regional chapters including North America (NA), Europe (EUR), Latin America (LATAM), Middle East & Africa (MEA) and Asia Pacific (APAC) branches. For more information, please visit www.mmaglobal.com.
FOR MORE INFORMATION:
Global Results Comm. (GRC)
P:+1 949 608 0276
SOURCE Mobile Marketing Association