M&M'S® Brand Unveils New Chocolate Bar

Colorful, Delicious Arrival Helps Prove Chocolate Bars are 'Better with M'

May 30, 2013, 10:00 ET from Mars Chocolate North America

HACKETTSTOWN, N.J., May 30, 2013 /PRNewswire/ -- The chocolate bar just got a lot more colorful – and delicious! Today, Mars Chocolate North America announced that a new M&M'S® Brand Chocolate Bar is in stores, proving to the world that chocolate bars are even 'Better with M ™.' The M&M'S® Brand Chocolate Bar will combine a creamy, smooth milk chocolate bar with the colorful fun and irresistible taste of M&M'S® Chocolate Candies.

"Our goal is to show how nearly every treat or occasion is 'Better With M'," said Roy Benin, Chief Consumer Officer, Mars Chocolate North America. "It's only natural that we infuse the brand's colorful personality and irresistible milk chocolate center into a classic confection like the chocolate bar."

The M&M'S® Chocolate Bar is made with the best quality, delectable milk chocolate and boosted by the colorful fun of M&M'S® that people know and love. Each bar comes stamped with a beloved M&M'S character and features M&M'S® Minis. The product is available at club, convenience, drug, grocery, mass, specialty and value stores, as well as in vending machines nationwide.

In January 2013, M&M'S Brand launched one of the largest marketing efforts in the brand's history, "Better With M," to reinforce that "M" has always been the symbol of irresistible chocolate, and makes any occasion better including birthdays, sporting events, movies, back-to-school and baking, just to name a few.

For more information on the new M&M'S Brand Chocolate Bar, visit www.facebook.com/mms or www.mms.com

About Mars Chocolate North America
Mars Chocolate North America is the North American chocolate operations of Mars, Incorporated.  In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars' first roots as a confectionery company.  In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of  building a business based on the objective of creating a "mutuality of benefits for all stakeholders" – this objective serves as the foundation of Mars, Incorporated today. Based in McLean, Virginia, Mars has net sales of more than $33 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 72,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance.

Mars brands include: Petcare – PEDIGREE®, ROYAL CANIN®, WHISKAS®, KITEKAT®, BANFIELD® Pet Hospital, NUTRO®, SHEBA®, DREAMIES® and CESAR®; Chocolate – M&M'S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Wrigley – DOUBLEMINT®, EXTRA®, ORBIT® and 5™ chewing gums, SKITTLES® and STARBURST® candies, and ALTOIDS® AND LIFESAVERS® mints.  Food –UNCLE BEN'S®, DOLMIO®, EBLY®, MASTERFOODS®, SEEDS OF CHANGE® and ROYCO®; Drinks – ALTERRA ® Coffee Roasters coffee,  THE BRIGHT TEA CO.® tea, DOVE®/GALAXY® Hot Chocolate, and FLAVIA® brewer; Symbioscience – COCOAVIA™, WISDOM PANEL™ and SERAMIS®. 

For more information, please visit www.mars.com.  Follow us: facebook.com/mars, twitter.com/marsglobal, youtube.com/mars.

SOURCE Mars Chocolate North America