M&M'S® Characters Add A Colorful Spin To Cycling Industry
Brainstorm Gear Introduces "Sweet" Cycling Jerseys with M&M'S® Brand
Nov 13, 2014, 09:00 ET
MOUNT ARLINGTON, N.J., Nov. 13, 2014 /PRNewswire/ -- Sweet! Bicycle enthusiasts now can stand out from the crowd by wearing colorful cycling jerseys starring their favorite M&M'S® Characters. New from Brainstorm Gear and Mars Retail Group, these whimsical jerseys radiate the colorful fun of M&M'S® Brand Chocolate Candies. Available in a wide range of sizes for men and women, each vibrantly colored jersey features the face and personality of the corresponding M&M'S® Character -– Yellow, Red, Blue and Ms. Green.
"We're always looking for unique ways to bring the excitement of the M&M'S® Brand to life for consumers," explains John Capizzi, general manager of licensing for Mars Retail Group. "We're proud to offer these quality jerseys from Brainstorm Gear, which will add colorful fun to every bike ride, whether it's a leisure outing in the park or a fast trip around the track."
A leading manufacturer of biking and running apparel, Brainstorm Gear has an impressive licensing roster of major brands, including Sesame Street, Star Trek and Ghostbusters.
"We couldn't be more excited to partner with Mars Retail Group and the M&M'S® Brand," says Garrick Arnold, vice president of Marketing and Design for Brainstorm Gear. "We're committed to producing premium quality apparel and to using bold pop culture-themed graphics and iconic characters, so we expect our partnership with M&M'S® Brand to be a big hit with cyclists around the globe."
The lightweight, breathable jerseys help cyclists keep cool with AIRpass-Pro moisture wicking technology and UV protection. Other benefits include a hidden full-length YKK zipper, three pockets with reinforced stitching and a silicon gripper bottom. Complete with a one-year warranty, the officially licensed jerseys are available for $89.99 at a variety of online retailers, including www.DicksSportingGoods.com, www.TeamEstrogen.com, www.BikeSomewhere.com, www.BikeMania.biz, www.CycleGarb.com and www.BrainstormGear.com.
A division of Fishead Custom Printing, Inc. based in Portland, Ore., Brainstorm Gear offers men's and women's cycling jerseys and other active-wear all with an industry-leading one-year warranty. For more information, visit www.BrainstormGear.com.
About Mars Retail Group
Headquartered in Mount Arlington, New Jersey, U.S., the Mars Retail Group (MRG) creates and builds retail businesses that build the brands of Mars, Incorporated. The iconic M&M'S World® stores, located in New York City, Las Vegas, Orlando, London, and Shanghai currently represent Mars' largest retail business. MRG also operates the company's Licensing and MY M&M'S® businesses, as well as the gourmet chocolate business that is sold under the ETHEL M® Brand name.
Mars Retail Group is a division of Mars, Incorporated. In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars' first roots as a confectionery company. In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of building a business based on the objective of creating a "mutuality of benefits for all stakeholders" – this objective serves as the foundation of Mars, Incorporated today. Based in McLean, Virginia, Mars has net sales of more than $33 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 75,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance.
Mars brands include: Petcare – PEDIGREE®, ROYAL CANIN®, WHISKAS®, BANFIELD® Pet Hospital, CESAR®, SHEBA®, DREAMIES® and NUTRO®; Chocolate – M&M'S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Wrigley – DOUBLEMINT®, EXTRA®, ORBIT® and 5™ chewing gums, SKITTLES® and STARBURST® candies, and ALTOIDS® AND LIFESAVERS® mints. Food – UNCLE BEN'S®, DOLMIO®, EBLY®, MASTERFOODS®, SEEDS OF CHANGE® and ROYCO®; Drinks – ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA COMPANY™, KLIX® and FLAVIA®; Symbioscience – COCOAVIA® and WISDOM PANEL®.
For more information, please visit www.mars.com. Follow us: facebook.com/mars, twitter.com/marsglobal, youtube.com/mars, linkedin.com/company/mars.
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SOURCE Mars Retail Group
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