M&M'S World® Expands New York Footprint With New Pop-Up Store In SoHo

New Temporary Retail Location Opens in Popular Tourist and Shopping District

Jul 15, 2015, 11:22 ET from Mars Retail Group

MT. ARLINGTON, N.J., July 15, 2015 /PRNewswire/ -- M&M'S World®, the retail store dedicated to all things M&M'S®, is opening a temporary M&M'S World store in SoHo, designed to take advantage of the busy summer tourist season and the popular lower Manhattan retail district.

The store, located at 434 Broadway at the corner of Howard (between Canal and Broom), will officially open July 17 through September 2015, with operation hours seven days a week from 10 a.m.9 p.m. The store will feature many of the same fixtures and merchandise fans can find at M&M'S World in Times Square, as well as other store locations in Las Vegas, Orlando, London and Shanghai.

The pop-up store will be located in a 4,500 square foot former bank space in a historical building that dates back to 1910. There is an old-fashioned walk-in vault, which will be used as a special merchandising area. The new store's highlights include a Candy Wall with 22 colors of M&M'S® Chocolate Candies and a variety of flavors, new Star Wars-themed merchandise, a variety of apparel and home goods, and the ever-popular character dispensers, including the Red M&M'S Character dressed as a firefighter.

M&M'S World will deploy street teams to distribute coupons throughout the SoHo area to drive awareness and visits to the store, and guests who follow M&M'S World on Instagram will receive a special discount at check-out. For more information about the M&M'S World SoHo pop-up store, follow the brand on Facebook (www.facebook.com/mmsworld), Instagram (www.instagram.com/mmsworld_nyc) and Twitter (www.twitter.com/mmsworldstores).

About Mars Retail Group
Headquartered in Mt. Arlington, New Jersey, U.S., the Mars Retail Group creates and builds retail businesses that build the brands of Mars, Incorporated.  The iconic M&M'S World® stores, located in New York City, Las Vegas, Orlando, London, and Shanghai, currently represent Mars' largest retail business.  MRG also operates the company's Licensing and My M&M'S businesses, as well as the gourmet chocolate business that is sold under the ETHEL M® brand name. Mars Retail Group is a division of Mars, Incorporated.

About M&M'S World®
Offering a wide range of M&M'S® Brand Chocolate Candies and merchandise, the M&M'S World® stores reflect the huge popularity of M&M'S®, the world's most popular confectionery brand.  The stores' merchandise includes apparel, kitchenware, plush, and glassware, as well as seasonal items and specially-designed M&M'S® branded items that reflect the personalities of the cities -- Las Vegas, New York City, Orlando, Henderson (Nevada), London and Shanghai -- where the stores are located. 

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SOURCE Mars Retail Group