M&M'S World® Offers Special Merchandise to Show How America is Better with M™

Limited Edition Red, White and Blue Chocolate Tins Support Habitat for Humanity

Jul 03, 2013, 14:32 ET from Mars Retail Group

MT. ARLINGTON, N.J., July 3, 2013 /PRNewswire/ -- This Fourth of July will be even more patriotic at M&M'S World® stores as Mars Retail Group unveils a new product designed to support one of America's most popular volunteer organizations. Beginning tomorrow, M&M'S World stores across the country will offer promotional tins of M&M'S® Brand Candies, featuring an American flag and the M&M'S characters, designed to benefit Habitat for Humanity.

As part of the ongoing America is Better with M program, the tins will retail for $19.95, with 10% of each purchase donated to Habitat for Humanity through the end of the year. The tins join the existing Better with M® merchandise line, which includes Americana-themed coffee mugs, beach towels and blankets.

"The Fourth of July puts a spotlight on our nation, and we're excited to help offer consumers an opportunity to give back to our country through our ongoing partnership with Habitat for Humanity," said Glen Tetreault, Director of Store Operations, Mars Retail Group. "By purchasing these commemorative Better with M tins, consumers can take pride that they are helping to make America better as well."

In addition to the tins, fans can pledge volunteer hours to their local Habitat for Humanity affiliate via the M'Prove America Facebook App at www.mproveamerica.com. Also, specially-marked packages of red, white and blue M&M'S® Brand Candies promoting M'Prove America will be sold at M&M'S World stores and local retailers throughout Summer 2013.

M&M'S World® stores are located in New York, Orlando, Las Vegas, Henderson (Nev.) and London, each packed with a huge range of exclusive M&M'S® Chocolate Candies and merchandise, including clothing, kitchenware, bedding, jewelry, and glassware, as well as seasonal items and locally-themed M&M'S® branded products. 

For more information about M&M'S World or the M'Prove America pledge app, visit www.mmsworld.com, www.facebook.com/mmsworld or www.mproveamerica.com.    

About Mars Retail Group
Headquartered in Mt. Arlington, New Jersey, U.S., the Mars Retail Group creates and builds retail businesses that build the brands of Mars, Incorporated.  The iconic M&M'S WORLD® stores, located in New York City, Las Vegas, Orlando, and London, currently represent Mars largest retail business.  MRG also operates the company's Licensing and My M&M'S businesses, as well as the gourmet chocolate business that is sold under the ETHEL M® brand name

Mars Retail Group is a division of Mars, Incorporated. A private, family-owned company, Mars, Incorporated was founded in 1911 and employs more than 65,000 associates at over 230 sites, including 135 factories, in 68 countries worldwide. Headquartered in McLean, Virginia, U.S.A., Mars, Incorporated is one of the world's largest food companies, generating global revenues of more than $28 billion annually and operating in six business segments: Chocolate, Petcare, Wrigley Gum and Confections, Food, Drinks, and Symbioscience.  These segments produce some of the world's leading brands: Chocolate – M&M'S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Petcare – PEDIGREE®, WHISKAS®, SHEBA®, CESAR® and ROYAL CANIN®; Wrigley – ORBIT®, EXTRA®, STARBURST®, DOUBLEMINT® and SKITTLES®; Food – UNCLE BEN'S®, DOLMIO®, EBLY®, MASTERFOODS® and SEEDS OF CHANGE®; Drinks – KLIX® and FLAVIA®; Symbioscience – WISDOM PANEL™, SERAMIS®, CIRKUHEALTH™ and COCOAPRO®.

About M&M'S World
Offering a wide range of M&M'S Chocolate Candies and merchandise, the M&M'S WORLD® stores reflect the huge popularity of M&M'S®, the world's most popular confectionery brand.  The stores' merchandise includes apparel, kitchenware, bedding, jewelry, and glassware, as well as seasonal items and specially-designed M&M'S® branded items that reflect the personalities of the cities -- Las Vegas, New York City, Orlando, Henderson (Nevada), and London -- where the stores are located. 

About Habitat for Humanity International
Habitat for Humanity International's vision is a world where everyone has a decent place to live. Anchored by the conviction that safe and affordable housing provides a critical foundation for breaking the cycle of poverty, Habitat has helped more than 3 million people construct, rehabilitate or preserve homes since 1976. Habitat also advocates for fair and just housing policies and provides training and access to resources to help more families improve their shelter conditions. As a nonprofit Christian housing organization, Habitat works in more than 70 countries and welcomes people of all races, religions and nationalities to partner in its mission. To get more information, to donate or to volunteer, please visit habitat.org.

SOURCE Mars Retail Group