Mob Entertainment Teams Up With Spark Universe to Bring Huggy Wuggy, Mommy Long Legs, and More Into Minecraft

New Huggy & Friends Add-On and Persona items let players experience Poppy Playtime's horrors in Minecraft

LOS ANGELES, Oct. 14, 2025 /PRNewswire/ -- Mob Entertainment, the studio behind the hit horror franchise Poppy Playtime, has teamed up with Spark Universe to bring Huggy Wuggy, Mommy Long Legs, CatNap, Doey the Doughman, and The Doctor into Minecraft. Together, the two studios have launched the official Huggy & Friends Add-On and Persona items, giving players fresh ways to survive—and scare—in one of the world's most beloved games.

"This collaboration delivers the best of both worlds. Suspenseful encounters straight out of Poppy Playtime combined with the open-ended creativity of Minecraft," said Zach Belanger, Co-founder and CEO of Mob Entertainment. "We're thrilled to see fans explore, survive, and roleplay with these characters in entirely new ways."

The headline feature, the Huggy & Friends Add-On (990 Minecoins), transforms Minecraft into a suspense-filled playground. Each monster has its own behavior and encounter loop, from Huggy's constant pursuit to Mommy Long Legs' sinister games, CatNap's dreamlike presence, The Doctor's surveillance tactics, and Doey's unsettling switch from friend to foe. Players who survive these threats can earn powerful GrabPack hands, unlocking abilities like grappling, shocking, burning, and leaping across the world. Along the way, they may encounter the eerie Smiling Critters, loyal companions who fight alongside players and provide unique effects.

To round out the release, a set of five Persona items introduce wearable cosmetics based on Poppy Playtime favorites, including the GrabPack, Huggy Wuggy Head, Kissy Missy Head, DogDay Pajamas, and CatNap Pajamas.

"Working with Mob Entertainment on Huggy & Friends has been an incredible opportunity," said Benjamin Grindrod, Head of Marketplace at Spark Universe. "Our goal was to stay true to the suspense of Poppy Playtime while delivering the kind of open-ended fun that Minecraft players love. We can't wait to see the creativity this collaboration sparks."

The Huggy & Friends Add-On and Persona items are now available in the Minecraft Marketplace. Fans can get an exclusive first look at the collaboration in the brand-new trailer here.

For more information, visit https://spark.link/get/huggy-&-friends.

About Mob Entertainment

Mob Entertainment was created by brothers Zach and Seth Belanger, who united their passion for art and storytelling. Their dedicated team continually pushes the boundaries of entertainment, delivering top-tier content that entertains and inspires in an ever-evolving industry. Mob Entertainment, creators of the indie horror sensation Poppy Playtime set in an abandoned toy factory, has seen its characters, including Huggy Wuggy and Catnap, amass a significant following on YouTube and in consumer products. Mob Entertainment is on a mission to craft unconventional stories, captivating characters, and exceptional experiences that redefine norms, enthrall audiences, and achieve both artistic and commercial success.

Media Contact Info:
Interdependence Public Relations for MOB Entertainment
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SOURCE Mob Entertainment