Mobee Announces Collaboration With Nielsen

Capturing Consumer Habits in Real Time through Smartphone App Innovation

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Sep 30, 2015, 08:08 ET

BOSTON, Sept. 30, 2015 /PRNewswire/ -- Boston-based Mobee, the leader in real-time crowdsourced data and insights for brands, retail and hedge funds, today announced a collaboration with Nielsen, an authority in market research and consumer insights.

Together, Nielsen and Mobee are bringing innovation to the consumer insights marketplace with the development of a new smartphone application. Created in the form of an easy-to-use mobile Product Diary, this application captures consumer habits and product usage behaviors in real time. With this tool, the ability to report consumption behavior is captured in-the- moment, offering an updated approach for marketers who have traditionally been limited to chronicles of recalled activity.

This Product Diary mobile app will be an integrated tool within Nielsen's Homescan Consumer Moments service offering, a highly visual, interactive dashboard that provides marketers with a complete view of consumer eating and drinking habits. The smartphone application is built on Mobee's enterprise ready cloud based architecture with intuitive SaaS solution-driven features including smart text and contextual text to capture in-depth, structured and accurate consumption data from participating users. The application seamlessly guides panelists through each consumption occasion using fun, visual cues with an intuitive design hierarchy to simplify navigation.

"Mobee's technology brings consumption data collection to a completely new level," said Janice Linnane, Vice President of Product Leadership at Nielsen. "With the ability to track on-the-go, anywhere and anytime, Nielsen is able to deliver unique insights beyond purchase data and identify distinct consumption habits down to occasions, need states, meal times and more. Additionally, using mobile technology enables us to fully experience situations surrounding consumption. Because panelists use the app in the moment, clients will see actual behavior as opposed to recalled experiences which happened over the past weeks or months. Panelists provide details about the type of meal or snack, why they chose to consume it, whom they are with and information on how it is prepared or what it was combined with. Insights come to life through user submitted photographs to show exactly what they are describing. For marketers, this means that answers will emerge to answer questions across business functions."

"Mobee's platform, which supports the industry-leading crowdsourced in-store data collection for retailers, brands and asset management firms was built specifically to collect offline data in-the-moment and on-the-go," said Anand Raman, Vice President of Business Development at Mobee. "This is a game changer as there is no longer a reliance on recall. For brands and businesses, they will have key consumption insights immediately at the product level."

The Mobile solution, when combined with cloud computing and SaaS framework, is not only transforming the way data is captured on the go, but also disrupting the speed and scale of the data capture by empowering the average consumers to be data ninjas and document at home and on-premise product usage. The scale and real-time nature of the crowdsourced data and insights give a new meaning to data-driven decisions and help redefine the brand's overall product and retail strategy. This application of technology opens new doors to identify opportunities in product and packaging innovation, targeting, co-merchandising, and promotional decisions.

Insights from The Nielsen Product Diary mobile application can be found through Nielsen's Homescan Consumer Moments service offering which will be available starting in the 4^th quarter of this year.

For more information about this collaborative relationship, visit http://www.getmobee.com/press-releases/ and http://www.nielsen.com/us/en/press-room/2015/nielsen-announces-the-launch-of-homescan-consumer-moments.html

ABOUT NIELSEN
Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumer Watch and Buy. Nielsen's Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content – video, audio and text- is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry's only global view or retail performance measurement. By integrating information from its Watch and Buy segments and other data sources. Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, a S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world's population. For more information, visit www.nielsen.com.

ABOUT MOBEE
Mobee was founded in 2011 with a vision to use mobile technology and the power of the crowd to collect the world's offline data. Mobee, with headquarters in Boston, is the leader in real-time crowdsourced data & insight for brands, retail & asset management firms. Mobee custom location-based data collection through its app, data warehouse and intelligence dashboard provides insights to drive brand and retail performance. With a national reach, Mobee is poised to collect thousands of geo-located data points and photographs in a matter of hours, not months. Brands & retailers can now get real time insights into the leading drivers, "the whys," of their retail sales across critical performance insights, including; new product launch, competitive intelligence, seasonal program check, in-store promotions & displays, product availability & shelf positioning, product demonstrations, sales associate training & customer messaging. For more information log onto http://www.getmobee.com.