Mobile Advertising Platform, Taptica, First to Combine Optimization on Both Direct Media Channels and RTB Exchanges

May 31, 2013, 07:00 ET from Taptica

SAN FRANCISCO, May 31, 2013 /PRNewswire/ --

- Proprietary Multi Arm Bandit Algorithm
- Advertisers Get Quality and Quantity Across the Board

Taptica, the leading mobile user acquisition platform, is the first mobile ad service to combine optimization of direct media publishers together with programmatic media buying on real time bidding exchanges.

The company's propriety multi arm bandit algorithm offers advertisers the added advantage of machine to machine buying as well as event based tracking. Machine to machine buying allows for speed when bidding as the machine bids faster than a manual campaign manager and ensures it reaches the best traffic first; while tracking in-app events such as tutorial completion, reaching specific game levels and money transactions allows the algorithm to optimize and bid on the most valuable users for each app. Since the traffic available on real time bidding exchanges is so wide, this enables the advertiser to launch any type of campaign from wide spread quantity based campaigns to more targeted campaigns focused on quality users and high LTV.

"Mobile user acquisition has progressed in leaps and bounds and we're proud to be a part of it. We're taking the technology forward and into the future" said Kobi Marekno, Taptica's president. "We believe that this added ability will give advertisers solutions that support diverse campaigns and help them better achieve their goals".

Taptica offers brands and app developers a full range of user acquisition solutions including various ad formats such as video and full page ads, App Store SEO and real time optimization to maximize marketing ROI.

About Taptica:
Taptica is a leading mobile user acquisition platform that offers brands and app developers a full suite of advertising and monetization solutions, bringing value to its thousands of clients by helping them acquire profitable users and generate meaningful revenue. Taptica's solutions help app developers every step of the way, from the initial stages of launch and user acquisition to optimizing and enhancing the value of their user-base.

Amongst Taptica's clients are EA, Pocketgems, GREE, ngmoco, Hotel Tonight, M&C Saatchi, Playtika and Game Insight.

Press Contact:
Naama Hillman
T: +972(0)9-9532707

SOURCE Taptica