WASHINGTON, Nov. 11, 2016 /PRNewswire/ -- Pinxter Digital has seen over and over again how the mobile environment has changed. Just the mere thought of hiring, paying, and working with an app development team is overwhelming enough to scare many brands and businesses away. There are so many unknowns. What's covered in the upfront costs? What if we want to change or add things later on? What if our app ideas suck? How do we get people to download the app? How do we keep users engaged?
Scary risks, right? Pinxter Digital knew there was much needed room for improvement in this industry. Brands and businesses needed a more comforting approach to app development. That's when the AaaS™ (Apps as a Service) model was born.
Most app development companies charge astronomical amounts of upfront costs when they take on projects. Once they develop the app they hand it off and wish their clients luck. Wanting some new updates? Well, that's going to cost extra, and a lot extra as apps are in constant need of updating. Mobile apps can be a never-ending money pit if you do it this way.
The AaaS™ model doesn't work off of big initial costs and instead operates on lower monthly payments expanded over an established period of time. In doing this, clients are not faced with new and unknown fees and can update constantly to produce the best product possible. Development also takes a much shorter time. Waiting the average 3.4 months to build an app wasn't acceptable to Pinxter and instead they've cut that time down to about 1.3 months. How can they be so quick you ask? It's because of the 2,500+ ready-to-go frameworks they've built. Apps are not one-size-fits-all. Customization is key. Not all developers understand this concept as they'll often replicate apps they've already built, simply adding different content. Not very innovative.
So what do you do once you've got your new app? Do you know the most effective launching and marketing tactics? Do you know how to help it reach the top of App Store charts? Pinxter's expertise marketing team does. The beauty of Apps as a Service is that the Pinxter team is with each client every step of the way from idea conception, design, launch, optimization, and adaptation. They aren't leaving anyone high and dry. This is a new approach to building mobile applications and one with a high success rate.