NEW YORK, May 3, 2022 /PRNewswire/ -- The Mobile Augmented Reality Market share is estimated to grow by USD 153.62 billion from 2021 to 2026. Factors such as increasing dependence on apps and the proliferation of AR apps for numerous activities are significantly driving the Mobile Augmented Reality Market.
Our research report on "Mobile Augmented Reality Market by End-user, Application, and Geography - Forecast and Analysis 2022-20265" has extensively covered factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the market share during the forecast period.
Mobile Augmented Reality Market report key highlights
- Estimated year-on-year growth rate: 27.13%
- Key Consumer Region & contribution: APAC at 34%
- Key Market Segment:
- Application - Marketing and advertisement, gaming and entertainment, education and learning, travel and tourism, and others
- End-user - Enterprise and consumer
- Geography - North America, APAC, Europe, South America, and Middle East and Africa
Mobile Augmented Reality Market Scope |
|
Report Coverage |
Details |
Page number |
120 |
Base year |
2021 |
Forecast period |
2022-2026 |
Growth momentum & CAGR |
Accelerate at a CAGR of 46.46% |
Market growth 2022-2026 |
$ 153.62 billion |
Market structure |
Fragmented |
YoY growth (%) |
27.13 |
Regional analysis |
North America, APAC, Europe, South America, and Middle East and Africa |
Performing market contribution |
APAC at 34% |
Key consumer countries |
US, China, Japan, Germany, and UK |
Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
Key companies profiled |
Alphabet Inc., Apple Inc., Augmented Pixels Inc., Blippar Ltd., Independiente Communication Ltd., Inglobe Technologies Srl, Lenovo Group Ltd., Magic Leap Inc., mCloud Technologies Corp., Niantic Inc., Plural Technology, PTC Inc., QuestUpon, Seabery Augmented Technology SL group, Seiko Epson Corp., Snaploader Pty. Ltd., VividWorks Oy, weAR Srl, Wikitude GmbH, and Zugara Inc. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
Do reach out to our analysts for more customized reports as per needs. Speak to our Analyst now!
Mobile Augmented Reality Market Driver
- Increasing dependence on apps and proliferation of AR apps for numerous activities
One of the primary forces driving the mobile augmented reality market growth is the growing reliance on apps and the proliferation of AR apps for a variety of activities. Mobile apps are created with the expectations and limits of device categories in mind, while also taking advantage of the unique features of a wireless computing device.
For example, a high-end accelerometer is included in an iPhone game app to provide superior functionality to the user. This demonstrates that app publishers come from a wide range of industries, not simply the media and gaming industries. During the projection period, the expansion of the mobile augmented reality (AR) market will be fueled by an increasing number of app producers.
Mobile Augmented Reality Market Challenge
- Hardware limitations
One of the issues restricting the growth of the mobile augmented reality business is hardware restrictions. While high-end devices may function perfectly while running AR apps, low-end devices do not. Although a depth-sensing 3D camera can improve the user experience, it is currently uncommon in mobile devices. Numerous full 3D video apps will be accessible as a result of the integration of this 3D camera.
Smartphones with this camera technology will be hyper-aware of their immediate surroundings. Despite the fact that this feature was only recently brought to smartphones, it still has a long way to go before attaining popularity among consumers. During the forecast period, such constraints will have a negative impact on the growth of the mobile AR market.
Get the latest Sample Report for extensive insights on key market Drivers, Trends, and Challenges influencing the Mobile Augmented Reality Market.
Key Market Vendors Insights
The Mobile Augmented Reality Market is fragmented, and the vendors are deploying various organic and inorganic strategies to compete in the market.
Some of the key market vendors are:
- Alphabet Inc.
- Apple Inc.
- Augmented Pixels Inc.
- Blippar Ltd.
- Independiente Communication Ltd.
- Inglobe Technologies Srl
- Lenovo Group Ltd.
- Magic Leap Inc.
- mCloud Technologies Corp.
- Niantic Inc.
- Plural Technology
- PTC Inc.
- QuestUpon
- Seabery Augmented Technology SL group
- Seiko Epson Corp.
- Snaploader Pty. Ltd.
- VividWorks Oy
- weAR Srl
- Wikitude GmbH
- Zugara Inc.
For more detailed highlights on products offerings and the growth strategies adopted by other vendors, Download Sample Report
- Key Segment Analysis by Application
- Marketing and Advertisement
The marketing and advertisement segment's mobile augmented reality market share will expand significantly. Marketing and advertising were the first or early adopters of augmented reality to improve consumer connection with brands. AR has been used by print media and publishing houses in the form of QR codes, which are easily accessed by mobile device users. Automobile manufacturers, for example, are increasingly focusing on creating new mobile AR campaigns. During the projected period, these factors are expected to propel the mobile augmented reality market forward.
- Gaming and entertainment
- Education and learning
- Travel and Tourism
- Others
Regional Market Analysis
The marketing and advertisement segment's mobile augmented reality market share will expand significantly. Marketing and advertising were the first or early adopters of augmented reality to improve consumer connection with brands. AR has been used by print media and publishing houses in the form of QR codes, which are easily accessed by mobile device users. Automobile manufacturers, for example, are increasingly focusing on creating new mobile AR campaigns. During the projected period, these factors are expected to propel the mobile augmented reality market forward.
Request our latest sample for additional highlights and key segments that are expected to impact the market during the forecast period.
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Table of Contents
1 Executive Summary
- 1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Global Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Application
- Exhibit 06: Executive Summary – Chart on Market Segmentation by End-user
- Exhibit 07: Executive Summary – Chart on Incremental Growth
- Exhibit 08: Executive Summary – Data Table on Incremental Growth
- Exhibit 09: Executive Summary – Chart on Vendor Market Positioning
2 Market Landscape
- 2.1 Market ecosystem
- Exhibit 10: Parent market
- Exhibit 11: Market Characteristics
3 Market Sizing
- 3.1 Market definition
- Exhibit 12: Offerings of vendors included in the market definition
- 3.2 Market segment analysis
- Exhibit 13: Market segments
- 3.3 Market size 2021
- 3.4 Market outlook: Forecast for 2021-2026
- Exhibit 14: Chart on Global - Market size and forecast 2021-2026 ($ million)
- Exhibit 15: Data Table on Global - Market size and forecast 2021-2026 ($ million)
- Exhibit 16: Chart on Global Market: Year-over-year growth 2021-2026 (%)
- Exhibit 17: Data Table on Global Market: Year-over-year growth 2021-2026 (%)
4 Five Forces Analysis
- 4.1 Five forces summary
- Exhibit 18: Five forces analysis - Comparison between2021 and 2026
- 4.2 Bargaining power of buyers
- Exhibit 19: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026
- 4.3 Bargaining power of suppliers
- Exhibit 20: Bargaining power of suppliers – Impact of key factors in 2021 and 2026
- 4.4 Threat of new entrants
- Exhibit 21: Threat of new entrants – Impact of key factors in 2021 and 2026
- 4.5 Threat of substitutes
- Exhibit 22: Threat of substitutes – Impact of key factors in 2021 and 2026
- 4.6 Threat of rivalry
- Exhibit 23: Threat of rivalry – Impact of key factors in 2021 and 2026
- 4.7 Market condition
- Exhibit 24: Chart on Market condition - Five forces 2021 and 2026
5 Market Segmentation by Application
- 5.1 Market segments
- Exhibit 25: Chart on Application - Market share 2021-2026 (%)
- Exhibit 26: Data Table on Application - Market share 2021-2026 (%)
- 5.2 Comparison by Application
- Exhibit 27: Chart on Comparison by Application
- Exhibit 28: Data Table on Comparison by Application
- 5.3 Marketing and advertisement - Market size and forecast 2021-2026
- Exhibit 29: Chart on Marketing and advertisement - Market size and forecast 2021-2026 ($ million)
- Exhibit 30: Data Table on Marketing and advertisement - Market size and forecast 2021-2026 ($ million)
- Exhibit 31: Chart on Marketing and advertisement - Year-over-year growth 2021-2026 (%)
- Exhibit 32: Data Table on Marketing and advertisement - Year-over-year growth 2021-2026 (%)
- 5.4 Gaming and entertainment - Market size and forecast 2021-2026
- Exhibit 33: Chart on Gaming and entertainment - Market size and forecast 2021-2026 ($ million)
- Exhibit 34: Data Table on Gaming and entertainment - Market size and forecast 2021-2026 ($ million)
- Exhibit 35: Chart on Gaming and entertainment - Year-over-year growth 2021-2026 (%)
- Exhibit 36: Data Table on Gaming and entertainment - Year-over-year growth 2021-2026 (%)
- 5.5 Education and learning - Market size and forecast 2021-2026
- Exhibit 37: Chart on Education and learning - Market size and forecast 2021-2026 ($ million)
- Exhibit 38: Data Table on Education and learning - Market size and forecast 2021-2026 ($ million)
- Exhibit 39: Chart on Education and learning - Year-over-year growth 2021-2026 (%)
- Exhibit 40: Data Table on Education and learning - Year-over-year growth 2021-2026 (%)
- 5.6 Travel and tourism - Market size and forecast 2021-2026
- Exhibit 41: Chart on Travel and tourism - Market size and forecast 2021-2026 ($ million)
- Exhibit 42: Data Table on Travel and tourism - Market size and forecast 2021-2026 ($ million)
- Exhibit 43: Chart on Travel and tourism - Year-over-year growth 2021-2026 (%)
- Exhibit 44: Data Table on Travel and tourism - Year-over-year growth 2021-2026 (%)
- 5.7 Others - Market size and forecast 2021-2026
- Exhibit 45: Chart on Others - Market size and forecast 2021-2026 ($ million)
- Exhibit 46: Data Table on Others - Market size and forecast 2021-2026 ($ million)
- Exhibit 47: Chart on Others - Year-over-year growth 2021-2026 (%)
- Exhibit 48: Data Table on Others - Year-over-year growth 2021-2026 (%)
- 5.8 Market opportunity by Application
- Exhibit 49: Market opportunity by Application ($ million)
6 Market Segmentation by End-user
- 6.1 Market segments
- Exhibit 50: Chart on End-user - Market share 2021-2026 (%)
- Exhibit 51: Data Table on End-user - Market share 2021-2026 (%)
- 6.2 Comparison by End-user
- Exhibit 52: Chart on Comparison by End-user
- Exhibit 53: Data Table on Comparison by End-user
- 6.3 Enterprise - Market size and forecast 2021-2026
- Exhibit 54: Chart on Enterprise - Market size and forecast 2021-2026 ($ million)
- Exhibit 55: Data Table on Enterprise - Market size and forecast 2021-2026 ($ million)
- Exhibit 56: Chart on Enterprise - Year-over-year growth 2021-2026 (%)
- Exhibit 57: Data Table on Enterprise - Year-over-year growth 2021-2026 (%)
- 6.4 Consumer - Market size and forecast 2021-2026
- Exhibit 58: Chart on Consumer - Market size and forecast 2021-2026 ($ million)
- Exhibit 59: Data Table on Consumer - Market size and forecast 2021-2026 ($ million)
- Exhibit 60: Chart on Consumer - Year-over-year growth 2021-2026 (%)
- Exhibit 61: Data Table on Consumer - Year-over-year growth 2021-2026 (%)
- 6.5 Market opportunity by End-user
- Exhibit 62: Market opportunity by End-user ($ million)
7 Customer Landscape
- 7.1 Customer landscape overview
- Exhibit 63: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
8 Geographic Landscape
- 8.1 Geographic segmentation
- Exhibit 64: Chart on Market share by geography 2021-2026 (%)
- Exhibit 65: Data Table on Market share by geography 2021-2026 (%)
- 8.2 Geographic comparison
- Exhibit 66: Chart on Geographic comparison
- Exhibit 67: Data Table on Geographic comparison
- 8.3 North America - Market size and forecast 2021-2026
- Exhibit 68: Chart on North America - Market size and forecast 2021-2026 ($ million)
- Exhibit 69: Data Table on North America - Market size and forecast 2021-2026 ($ million)
- Exhibit 70: Chart on North America - Year-over-year growth 2021-2026 (%)
- Exhibit 71: Data Table on North America - Year-over-year growth 2021-2026 (%)
- 8.4 APAC - Market size and forecast 2021-2026
- Exhibit 72: Chart on APAC - Market size and forecast 2021-2026 ($ million)
- Exhibit 73: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
- Exhibit 74: Chart on APAC - Year-over-year growth 2021-2026 (%)
- Exhibit 75: Data Table on APAC - Year-over-year growth 2021-2026 (%)
- 8.5 Europe - Market size and forecast 2021-2026
- Exhibit 76: Chart on Europe - Market size and forecast 2021-2026 ($ million)
- Exhibit 77: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
- Exhibit 78: Chart on Europe - Year-over-year growth 2021-2026 (%)
- Exhibit 79: Data Table on Europe - Year-over-year growth 2021-2026 (%)
- 8.6 South America - Market size and forecast 2021-2026
- Exhibit 80: Chart on South America - Market size and forecast 2021-2026 ($ million)
- Exhibit 81: Data Table on South America - Market size and forecast 2021-2026 ($ million)
- Exhibit 82: Chart on South America - Year-over-year growth 2021-2026 (%)
- Exhibit 83: Data Table on South America - Year-over-year growth 2021-2026 (%)
- 8.7 Middle East and Africa - Market size and forecast 2021-2026
- Exhibit 84: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
- Exhibit 85: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
- Exhibit 86: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
- Exhibit 87: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)
- 8.8 US - Market size and forecast 2021-2026
- Exhibit 88: Chart on US - Market size and forecast 2021-2026 ($ million)
- Exhibit 89: Data Table on US - Market size and forecast 2021-2026 ($ million)
- Exhibit 90: Chart on US - Year-over-year growth 2021-2026 (%)
- Exhibit 91: Data Table on US - Year-over-year growth 2021-2026 (%)
- 8.9 China - Market size and forecast 2021-2026
- Exhibit 92: Chart on China - Market size and forecast 2021-2026 ($ million)
- Exhibit 93: Data Table on China - Market size and forecast 2021-2026 ($ million)
- Exhibit 94: Chart on China - Year-over-year growth 2021-2026 (%)
- Exhibit 95: Data Table on China - Year-over-year growth 2021-2026 (%)
- 8.10 Japan - Market size and forecast 2021-2026
- Exhibit 96: Chart on Japan - Market size and forecast 2021-2026 ($ million)
- Exhibit 97: Data Table on Japan - Market size and forecast 2021-2026 ($ million)
- Exhibit 98: Chart on Japan - Year-over-year growth 2021-2026 (%)
- Exhibit 99: Data Table on Japan - Year-over-year growth 2021-2026 (%)
- 8.11 Germany - Market size and forecast 2021-2026
- Exhibit 100: Chart on Germany - Market size and forecast 2021-2026 ($ million)
- Exhibit 101: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
- Exhibit 102: Chart on Germany - Year-over-year growth 2021-2026 (%)
- Exhibit 103: Data Table on Germany - Year-over-year growth 2021-2026 (%)
- 8.12 UK - Market size and forecast 2021-2026
- Exhibit 104: Chart on UK - Market size and forecast 2021-2026 ($ million)
- Exhibit 105: Data Table on UK - Market size and forecast 2021-2026 ($ million)
- Exhibit 106: Chart on UK - Year-over-year growth 2021-2026 (%)
- Exhibit 107: Data Table on UK - Year-over-year growth 2021-2026 (%)
- 8.13 Market opportunity by geography
- Exhibit 108: Market opportunity by geography ($ million)
9 Drivers, Challenges, and Trends
- 9.1 Market drivers
- 9.2 Market challenges
- 9.3 Impact of drivers and challenges
- Exhibit 109: Impact of drivers and challenges in 2021 and 2026
- 9.4 Market trends
10 Vendor Landscape
- 10.1 Overview
- 10.2 Vendor landscape
- Exhibit 110: Overview on Criticality of inputs and Factors of differentiation
- 10.3 Landscape disruption
- Exhibit 111: Overview on factors of disruption
- 10.4 Industry risks
- Exhibit 112: Impact of key risks on business
11 Vendor Analysis
- 11.1 Vendors covered
- Exhibit 113: Vendors covered
- 11.2 Market positioning of vendors
- Exhibit 114: Matrix on vendor position and classification
- 11.3 Alphabet Inc.
- Exhibit 115: Alphabet Inc. - Overview
- Exhibit 116: Alphabet Inc. - Business segments
- Exhibit 117: Alphabet Inc. - Key news
- Exhibit 118: Alphabet Inc. - Key offerings
- Exhibit 119: Alphabet Inc. - Segment focus
- 11.4 Apple Inc.
- Exhibit 120: Apple Inc. - Overview
- Exhibit 121: Apple Inc. - Business segments
- Exhibit 122: Apple Inc. - Key news
- Exhibit 123: Apple Inc. - Key offerings
- Exhibit 124: Apple Inc. - Segment focus
- 11.5 Blippar Ltd.
- Exhibit 125: Blippar Ltd. - Overview
- Exhibit 126: Blippar Ltd. - Product / Service
- Exhibit 127: Blippar Ltd. - Key offerings
- 11.6 Independiente Communication Ltd.
- Exhibit 128: Independiente Communication Ltd. - Overview
- Exhibit 129: Independiente Communication Ltd. - Product / Service
- Exhibit 130: Independiente Communication Ltd. - Key offerings
- 11.7 Lenovo Group Ltd.
- Exhibit 131: Lenovo Group Ltd. - Overview
- Exhibit 132: Lenovo Group Ltd. - Business segments
- Exhibit 133: Lenovo Group Ltd. - Key offerings
- Exhibit 134: Lenovo Group Ltd. - Segment focus
- 11.8 Magic Leap Inc.
- Exhibit 135: Magic Leap Inc. - Overview
- Exhibit 136: Magic Leap Inc. - Product / Service
- Exhibit 137: Magic Leap Inc. - Key offerings
- 11.9 PTC Inc.
- Exhibit 138: PTC Inc. - Overview
- Exhibit 139: PTC Inc. - Business segments
- Exhibit 140: PTC Inc. - Key offerings
- Exhibit 141: PTC Inc. - Segment focus
- 11.10 Seabery Augmented Technology SL group
- Exhibit 142: Seabery Augmented Technology SL group - Overview
- Exhibit 143: Seabery Augmented Technology SL group - Product / Service
- Exhibit 144: Seabery Augmented Technology SL group - Key offerings
- 11.11 Seiko Epson Corp.
- Exhibit 145: Seiko Epson Corp. - Overview
- Exhibit 146: Seiko Epson Corp. - Business segments
- Exhibit 147: Seiko Epson Corp. - Key offerings
- Exhibit 148: Seiko Epson Corp. - Segment focus
- 11.12 Zugara Inc.
- Exhibit 149: Zugara Inc. - Overview
- Exhibit 150: Zugara Inc. - Product / Service
- Exhibit 151: Zugara Inc. - Key offerings
12 Appendix
- 12.1 Scope of the report
- 12.2 Inclusions and exclusions checklist
- Exhibit 152: Inclusions checklist
- Exhibit 153: Exclusions checklist
- 12.3 Currency conversion rates for US$
- Exhibit 154: Currency conversion rates for US$
- 12.4 Research methodology
- Exhibit 155: Research methodology
- Exhibit 156: Validation techniques employed for market sizing
- Exhibit 157: Information sources
- 12.5 List of abbreviations
- Exhibit 158: List of abbreviations
About Technavio
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