Mobile Augmented Reality Market to See 96% CAGR to 2019

Jun 23, 2015, 09:00 ET from Sandler Research

DALLAS, June 23, 2015 /PRNewswire/ --

SandlerResearch.org adds 3 new mobile augmented reality market research reports (1 Global, 1 focused on China mobile AR market and 1 on Japan) for 2015-2019 in the Information Technology intelligence collection of its library.

The global mobile augmented reality market 2015-2019 report spread across 102 pages, mentioning 14 companies and supported with 23 exhibits is now available at http://www.sandlerresearch.org/global-mobile-augmented-reality-market-2015-2019.html .

Key players of the global mobile augmented reality market mentioned in this research report include Augmented Pixels, Aurasma, Blippar, Catchoom, DAQRI, Google, Here (Nokia), Infinity Augmented Reality, Metaio, Qualcomm, Total Immersion, VividWorks, Wikitude and Zappar. Several AR vendors have used crowdfunding to raise funds for their projects. This has benefited the market in several ways. First, it increases awareness among potential customers. Second, it encourages new vendors to enter the market, which will increase competition and reduce device prices. Third, it allows vendors to anticipate the demand for their products, directly communicate with potential buyers, and involve them in the product development stage.

According to this mobile augmented reality market report, several advertisers are experimenting with AR to allow consumers better interact with their brands. AR advertisements are immersive and capable of providing the hype that every advertiser expects. AR responds to a customer's needs and can display content that matches his or her interests. Further, the report states that the poor content and lack of ability to add new content can hinder the growth of this market.

This report covers the present scenario and the growth prospects of the global mobile augmented reality market for the period 2015-2019. It presents the vendor landscape and a corresponding detailed analysis of vendors in the market. The report covers the overall ecosystem of the Mobile AR market including AR Engine, AR software applications, and AR hardware. In addition, the report discusses the major drivers that influence the growth of the Global Mobile AR market. It also outlines the challenges faced by the vendors and the market at large, as well as the key trends emerging in the market. Order a copy of Global Mobile Augmented Reality Market 2015-2019 research report at http://www.sandlerresearch.org/purchase?rname=35641 .

The report, Global Mobile AR Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, and the EMEA and APAC regions; it also covers the Global Mobile AR market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

For reports by Technavio / Infiniti Research Limited, SandlerResearch.org is running a special offer wherein 3 reports can be purchased at the cost of 2 (lowest priced report will be free) or if the reports are of same price, pay for 2 and get the third report free. If you order 4 or more reports in a single order, you get 50% flat discount on the total pricing. To avail this offer, send an email to sales@sandlerresearch.org with your market research reports requirements or call us on +1 888 391 5441 to avail this offer.

On the mobile AR market, SandlerResearch.org has two newly published regional reports that might of interest to avail the special offer mentioned above:

Mobile Augmented Reality (AR) Market in Japan 2015-2019: Japan's strong technology landscape is facilitating the widespread acceptance of mobile augmented reality. The adoption rate of smartphones among the general public is high, while tablets are commonly used in enterprises, which is expected to motivate vendors to invest in the mobile AR market in Japan.

This latest report on Japan mobile augmented reality market emphasizes the growing popularity of BYOD policy, as well as corporate owned, personally enabled (COPE) devices. As business scenarios change and evolve in Japan, it is becoming necessary for organizations to develop a mobile workforce to stay competitive. COPE is witnessing increased acceptance as it allows firms to secure and monitor mobile devices. The popularity of these new policies is expected to spur growth in the mobile AR market in Japan through the projected period. The market size is based on the revenue generated by vendors providing AR products and services for mobile devices.

Analysts forecast mobile augmented reality market in Japan to grow at 104.8% CAGR over the period 2014-2019. Companies mentioned in this regional mobile AR research focused on Japan include Aurasma, Blippar, LM3LABS, Metaio, Total Immersion, VIVIDWORKS, Vuforia, Wikitude and Zappar. Order a copy of Mobile Augmented Reality (AR) Market in Japan 2015-2019 research report, spread across 88 pages, at http://www.sandlerresearch.org/purchase?rname=36037 .

Mobile Augmented Reality Market in China 2015-2019: A large mobile user base is expected to boost the growth of the mobile augmented reality market in China, which is expected to post a CAGR of 110% from 2015-2019. Shipments of smartphones and tablets in China are expected to reach 730 million units in the next five years. Several vendors are seeking to tap into the augmented reality market in China to capitalize on this strong growth. The growing interest of Chinese consumers in new technology has prompted augmented reality vendors to develop mobile apps for this booming market. This new China mobile augmented reality market research report also emphasizes crowdfunding, which is expected to be a common venue for augmented reality vendors to raise funds for their projects over the next four years. Crowdfunding not only increases awareness among potential customers, but also encourages new vendors to enter the market, thus increasing the competition and reducing device prices. Crowdfunding allows vendors to anticipate the demand for their products, directly communicate with potential buyers and involve them in product development.

Local vendors such as Baidu, Renren, and Tencent have a large share of mobile user base in China. It is easier for these companies to launch mobile apps and reach to large numbers of users than it is for global vendors who are entering the market and trying to capture a significant mobile user base. These companies have already invested in AR technology and are expected to launch several mass-consumer apps that can attract more consumers within the next 1-2 years. Further, the report states that government regulations might discourage certain companies, especially those that specialize in AR facial recognition technology, from entering the market in China. Order a copy of Mobile Augmented Reality Market in China 2015-2019 research report at http://www.sandlerresearch.org/purchase?rname=36211 .

Interested in ordering more than one mobile augmented reality market reports listed above? For reports by Technavio / Infiniti Research Limited, SandlerResearch.org is running a special offer wherein 3 reports can be purchased at the cost of 2 (lowest priced report will be free) or if the reports are of same price, pay for 2 and get the third report free. If you order 4 or more reports in a single order, you get 50% flat discount on the total pricing. To avail this offer, send an email to sales@sandlerresearch.org with your market research reports requirements or call us on +1 888 391 5441 to avail this offer.

Explore more reports on the Information Technology industry at http://www.sandlerresearch.org/market-research/information-technology .

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