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NEW YORK and LOS ANGELES, April 18, 2011 /PRNewswire/ -- Mobile Content Venture (MCV), a joint venture dedicated to facilitating on behalf of 12 major broadcast groups a national mobile content service that delivers live television and on-demand video content, today announced a plan to launch in an additional 12 markets by the end of 2011. Combined with the organization's previous commitment to launch in at least 20 markets by year's end, today's announcement brings the total number of launch markets for 2011 to 32.

The additional markets – and 21 additional stations – are expected to include ‎Gannett, Media General, Bahakel, Belo, Raycom, Scripps, FOX, NBC, and ‎Telemundo stations, including:

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‎"Broadcasters continue to make investments in mobile DTV and we look forward to working closely with our affiliates as we continue to expand the network coverage," said Salil Dalvi, co-GM of MCV. "With the addition of a wide range of Spanish language stations, MCV becomes an even better partner for reaching the key Hispanic audience, who over-index in mobile content usage."

"Increasing market coverage will make this new platform even more attractive to device manufacturers and most importantly to consumers. With half of the U.S. population covered, we continue to make steady progress toward the launch of mobile DTV," added Erik Moreno, co-GM of MCV.

Last November, MCV's member companies committed to offering service in the following initial launch markets: New York, Los Angeles, Chicago, Philadelphia, San Francisco, Dallas, Washington D.C., Atlanta, Houston, Detroit, Tampa, Phoenix, Minneapolis, Orlando, Portland, Cincinnati, Greenville, West Palm Beach, Birmingham, and Knoxville.‎

About Mobile Content Venture

Mobile Content Venture (MCV) is a joint-venture comprising 12 major broadcast groups, including Belo Corp., Cox Media Group, E.W. Scripps Co., Gannett Broadcasting, Hearst Television Inc., Media General Inc., Meredith Corp., Post-Newsweek Stations Inc. and Raycom Media, all of which are part of the standalone entity known as Pearl Mobile DTV, LLC, as well as Fox, ION Television, and NBC. MCV aims to facilitate the development of a new national mobile digital television service by utilizing existing broadcast spectrum to enable member companies to deliver content to mobile devices, including live and on-demand video, local and national news from print and electronic sources, as well as sports and entertainment programming.‎

SOURCE Mobile Content Venture