Mobile Gaming Leader Cellufun Names Next Finalists in RE-NAME GAME

NEW YORK, March 15, 2012 /PRNewswire/ -- Cellufun, a global leader in mobile casual and social games, announced today the winners of the first round of voting in its $10,000 RE-NAME GAME designed to find a new name for the company.  The RE-NAME GAME not only will identify a new name for the company from its own gaming audience, but also offers incentives for gamers to introduce their friends to the Cellufun catalog of games.

With more than 17,000 names submitted by Cellufun gamers in the submission round, Cellufun has enjoyed a remarkable response to this gaming call to action.  More than 7,000 dedicated gamers have helped Cellufun in its renaming endeavor, with each person eligible to win the $10,000 Grand Prize and to become a celebrity within the Cellufun gaming community. 

Now that the submissions are winnowed to the eight finalists, Cellufun fans will vote for their favorite names in the second round of voting.  This round began at 12:01a.m. on March 14 and ends March 18.  In its initial hours voting has been brisk, promising a competitive edge to name selection.

Which names have made the cut?  The top eight names are: Wirebolt, Tylted, Groovoo, Bamterra, Zoynks, Uforiya, Ahsylum and Gahoots. Who submitted these creative choices?  Among the participants are gamers as diverse as an executive assistant and a law student.

Deneise Hyatt-Murad, an executive assistant/ministries administrator for a Unitarian Fellowship, submitted Groovoo. She likes that name because it's catchy and hip; perfect for a company like Cellufun.  Deneise describes herself as an "artsy-craftsy" type who values friends and family and loves music talent-search shows. You might spot her visiting small towns or sunbathing at the town pool.

Richard Maes has the dual role of marketing assistant for Walmart and law student on the weekends, plus being the proud "father" of a beagle and an English bulldog mix.  Richard submitted Zoynks, saying the name "evokes a genuinely fun feeling and would be a perfect name for a gaming company like Cellufun.  Richard is married to a "gorgeous and loving wife" and the couple is expecting their first child in June.

"We are thrilled and grateful for the tremendous response from the mobile gaming community to the Cellufun RE-NAME GAME," said Lon Otremba, Cellufun CEO. "We received many outstanding submissions and now are one closer to our new name. Cellufun gamers are a loyal, dedicated group and we'd like to thank each and every person who has joined us to help rename our company."

To participate in the next round of voting go to http://m.cellufun.com/g/rng. After the second round, the top four choices will move on to the third and final round of voting.  The third and final round of voting will begin on March 21 and end March 25. Cellufun will announce the new company name on April 4th.

About Cellufun
Cellufun is one of the world's largest mobile communities where people socialize, play games, and buy virtual goods for self expression, gifting, and competitive advantage. People around the globe can access the Cellufun platform on any mobile network, on any phone, and in over ten languages to create personal avatars, compete, collaborate, chat, and celebrate special occasions. Cellufun partners with global brands and media companies to deliver branded entertainment and custom-designed mobile marketing solutions. With over half a billion monthly page views, Cellufun offers a unique brand-building opportunity for media, marketers and agencies seeking to broaden their reach to the ever-present "third screen."  More information about Cellufun can be found at m.cellufun.com.

SOURCE Cellufun