Mobile Health Market Report 2010-2015: The Impact of Smartphone Applications on the Mobile Health Industry

NEW YORK, Oct. 31, 2011 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Mobile Health Market Report 2010-2015: The Impact of Smartphone Applications on the Mobile Health Industry

http://www.reportlinker.com/p0377402/Mobile-Health-Market-Report-2010-2015-The-Impact-of-Smartphone-Applications-on-the-Mobile-Health-Industry.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=e-Healthcare

This report concentrates on the mobile applications healthcare market. It analysis the impact of the smartphone applicaition market on the mHealth market. The report's objective is to enable readers to gain a deep understanding of its current status, its driving factors and its future developments. The report will provide companies from all industries with insights into the market.

The report answers the following main questions:

1) How is the app economy affecting the mobile world?

2) How is the app economy affecting the healthcare world?

3) How will the mHealth market be changing?

4) What are the key market developments and trends?

5) What can I learn from experienced mHealth players?

The advent of the "app economy" created a brand new interactive way to communicate with the market. This "Smartphone Applications Market Phenomena" has already impacted heavily on many industries, and that impact will only increase as smartphone penetration grows. Healthcare is one of these industries, and the opportunities for improving both healthcare delivery and the dissemination of medical information are yet to be fully understood. mHealth has been around since the early nineties, but despite very positive early predictions, never really became a major sector within healthcare. This is now changing as a result of the new market model launched by the Apple App Store.

The reason for this is two-fold – smartphone penetration, which is projected to reach 14bn users globally by 2015, and the technology capabilities of smartphones. Patients and doctors can receive any healthcare product or service on the move – and this has significant implications for the industry.

In order to place mHealth in its correct context The Mobile Health Market Report 2010 – 2015 describes the smartphone applications market in detail before providing key data on the mHealth market (number of health applications by category and target user-group, overview of dominant business models and projections on new business models that will emerge, main players in the market, price differences between app store etc.)

Following the market description the report then analyzes the smartphone mHealth applications landscape in more detail. mHealth applications are divided into categories: General Healthcare & Fitness; Medical Information; Remote Consultation & Monitoring; and Healthcare Management, and state-of-the-art or typical applications are analyzed to exemplify primary use-cases. Applications' main target user-groups; average prices; and availability on the app stores accompany screenshots in descriptions.

The report includes a discussion on mHealth industry players, now and in the future. The mHealth market has brought new product and service providers into healthcare. Both these new and the traditional healthcare industry market participants are described in terms of their current and expected activity in the mHealth market. This section will be a valuable aid in identifying potential business opportunities for the future.

The developments and trends section is of course a central component of this classic market report. Trends and drivers as well as well-constructed projections provide the core content upon which insights and the market outlook is based. The report provides details on the size of the market in terms of user numbers; total revenue; download revenue; services and devices sales revenue; and download numbers.

The report describes in detail the following three market dimensions every app publisher should understand

A) The smartphone market:

- Current smartphone application market size and market growth

- Technology features that enable the market

- App pricing development

- App Store Comparisons

- Application share by platform

Based on that information on the general smartphone applications market the report covers the latest developments within the mobile health market.

B) The current state of the mHealth market

- mHealth application categories by type of application and user group

- Category sizes and share of the total market

- Average price of applications by category

- Paid vs. free applications, by app store etc.

Finally the report provides an outlook on the development of the market, with projections until 2015. The market is dynamic and will change during the next years. The report tracks the expected changes and attempts to paint an accurate picture of where it is going.

C) mHealth outlook 2015

- mHealth market growth projections through 2015

- New business models that will develop until 2015

- Changing source of revenues until 2015

- Tracks the growth in numbers of speci?c types of applications

- Identi?es future business potential by application type, user-group etc.

The Mobile Health Market Report 2010-2015 uses some results of research2guidance global mHealth developer survey. Full overview of the survey's resuls can be acquired as a separate report. Some of the survey participants include:

AT&T

Bayer

Bayer Healthcare

BMJ Group

Boehringer-Ingelheim

Bosch

Carespeak

CellTrak

Communigen

Ericsson

Healthagen

Health Interactions

Health Systems Solutions

IBM

IMS Health

Nokia

Nuvon

Razoron Mobile

Roche

Salveo

Sanoia

Sapient

Scottish Healthcare

Singtel

Sotera Wireless

Sprint

Sudler

and many more...

The full report is 91 pages long and contains 33 figures and 12 tables.

Table of Contents

---------------------------

1 Preface (p. 3)

2 Management Summary (p. 4)

3 Comparison of Traditional and New mHealth Market Models (Scope of the Report) (p. 6)

4 The impact of the New Market Model on mHealth (p. 9)

4.1 The Appearance of the New Mobile Application Market Model (p. 9)

4.2 Market Changes that impact the mHealth Market (p. 12)

4.3 Technology Features That Enable mHealth Solutions (p. 17)

5 The Smartphone Application Market Phenomenon (p. 20)

5.1 The Increasing number of Applications and App Stores (p. 20)

5.2 The Growth of in the number of Smartphone Devices and Mobile Platforms (p. 23)

5.3 The Decline in Application Prices on Mobile Platforms and App Stores (p. 25)

5.4 Market Shares and Growth of Application Market Revenue (p. 27)

6 Status of the Mobile Health Application Market (p. 29)

7 The Smartphone mHealth Applications Landscape (p. 36)

7.1 General Healthcare & Fitness (p. 39)

7.1.1 Health Tracking Tools (p. 40)

7.1.2 Managing Medical Conditions (p. 42)

7.1.3 Medication Compliance (p. 43)

7.1.4 Fitness and Nutrition Applications (p. 44)

7.2 Medical Information (p. 46)

7.2.1 Diagnostic Tools (p. 46)

7.2.2 Medical Reference (p. 49)

7.2.3 Continuing Medical Education (CME) (p. 51)

7.2.4 Alerts and Awareness (p. 52)

7.3 Remote Consultation and Monitoring (p. 53)

7.3.1 Remote Monitoring (p. 54)

7.3.2 Remote Consultation/Collaboration (p. 55)

7.3.3 Emergency (p. 56)

7.4 Healthcare Management (p. 57)

7.4.1 Logistical Support (p. 58)

7.4.2 Patients' Health Records (p. 59)

8 Mobile Health Players (p. 61)

8.1 Typical mHealth Smartphone Application Developers (p. 61)

8.2 Overview of the mHealth Activities of Traditional Healthcare and Technology Players (p. 63)

9 The mHealth Market Trends and Drivers (p. 66)

9.1 Drivers of Growth in the Smartphone Application Market (p. 67)

9.2 Key Market Trends That Will Shape the Smartphone Application Market Until 2015 (p. 689.2.1 Business Model Trends: Paid Downloads vs. Alternative Revenue Sources (p. 68)

9.2.2 Application Technology Trends: Native versus Web-based Applications (p. 69)

9.2.3 Platform Dominance: End-to-End vs. Horizontal Platforms (p. 70)

9.2.4 Smartphone Application Store Market Structure: Oligopoly vs. Competition (p. 71)

9.2.5 Content: Global Versus Regional/Local Applications (p. 73)

9.3 mHealth Market Trends (p. 73)

9.3.1 Buyers Will Continue to Drive the Market (p. 74)

9.3.2 Applications Will Enter Traditional Health Distribution Channels (p. 75)

9.3.3 mDevice Differentiation Will Become Big Again (p. 76)

9.3.4 Smartphone Penetration Rate Will Determine the Dominant mHealth Market Model of a Country (p. 76)

9.3.5 2nd Generation mHealth Applications Will Focus on Chronic Diseases (p. 77)

9.3.6 mHealth Business Models Will Broaden (p. 78)

10 The Size of the mHealth Market 2010-2015 (p. 81)

11 Appendix (p. 88)

11.1 About research2guidance (p. 88)

11.2 List of Figures (p. 89)

11.3 List of Tables (p. 90)

List of Figures

------------------------

Figure 1: Comparison of Traditional and New mHealth Market Models (Focus of the Report) (p. 8)

Figure 2: iPhone Shipments Before and After the App Store Launch (in millions) (p. 11)

Figure 3: Healthcare Expenditure as a Percentage of GDP (1980-2009) (p. 14)

Figure 4: Mobile Network Download and Upload Speed Comparison (p. 19)

Figure 5: Number of Smartphone Applications 2007-2010 (p. 21)

Figure 6: The Application Store Race (p. 22)

Figure 7: Number of Application Stores 2007 * 1st HY 2010 (p. 23)

Figure 8: Number of Smartphones Launched since 2nd HY 2008 with Pre-installed or Downloadable Application Stores (2nd HY 2008 – 1st HY 2010) (p. 24)

Figure 9: Cumulative Number of Smart Devices Launched since 2nd HY 2008 by Platform 2008-2010 (p. 24)

Figure 10: Average Application Price per Platform (2007-2009) (p. 25)

Figure 11: Change in Average Paid Application Price per Platform during First Half of 2010 (p. 26)

Figure 12: Share of Smartphone Applications Downloads per Store in 1st HY 2010 (p. 27)

Figure 13: Smartphone Application Market Size (2007-2009) (p. 28)

Figure 14: mHealth Penetration in Major Application Stores (p. 30)

Figure 15: Number of mHealth Applications per Application Store (p. 31)

Figure 16: Number of Paid and Free mHealth Applications per Application Store (p. 31)

Figure 17: Number and Share of mHealth Applications per Mobile Platform (p. 32)

Figure 18: mHealth Application Category Share (p. 33)

Figure 19: Average Price of Paid mHealth and Total Applications per Application Store (p. 34)

Figure 20: Average Price of Paid mHealth Applications per Category (p. 35)

Figure 21: Drivers and trends that will influence the mHealth application market 2010-2015 (p. 66)

Figure 22: Key Trends in the Smartphone Application Market (2010-2015) (p. 68)

Figure 23: The Main Driving Forces for the Growth of mHealth in Upcoming Years (p. 74)

Figure 24: Main Distribution Channels for mHealth Solutions as of Today and in 5 Years' Time (p. 75)

Figure 25: Devices that Offer the Best Business Opportunities for mHealth as of Today and in 5 Years' Time (p. 76)

Figure 26: Primary mHealth Countries According to Smartphone Penetration vs. Private Health Expenditure per Capita in 2015 (p. 77)

Figure 27: Therapy Fields That Offer the Best Market Potential for mHealth Solutions (p. 78)

Figure 28: Major Developments in mHealth Business Models 2010-2015 (p. 80)

Figure 29: mHealth Market Size by Revenue Type 2010-2015 (p. 82)

Figure 30: mHealth Market Opportunity 2010-2015 by Revenue Type (p. 84)

Figure 31: mHealth Application Download Numbers (Free and Paid) 2010-2015 (p. 85)

Figure 32: Installed Base of Smartphone and mHealth Users 2010-2015 (p. 86)

Figure 33: mHealth Subscriber Number by Service Type 2010-2015 (p. 87)

List of Tables

------------------------

Table 1: Pre * and Post-Apple App Store Launch Application Market (p. 10)

Table 2: Main Barriers and Changes in the mHealth Market (p. 15)

Table 3: Potential Use-Cases of Smartphone Features in mHealth (p. 17)

Table 3 (Continued): Potential Use-Cases of Smartphone Features in mHealth (p. 18)

Table 4: mHealth Applications Categories (p. 37)

Table 5: Specifications for Quick Reference of mHealth Application Categories (Legend) (p. 39)

Table 6: General Healthcare and Fitness Application Metrics (p. 39)

Table 7: Medical Information Application Metrics (p. 46)

Table 8: Remote Consultation and Monitoring Application Metrics (p. 54)

Table 9: Healthcare Management Application Metrics (p. 58)

Table 10: Examples and Background of Typical mHealth Application Publishers (p. 62)

Table 11: European Examples of Traditional mHealth Business Models (p. 79)

Table 12: Shipments of mHealth Sensors and Devices 2010-2015 (p. 83)

To order this report:

: Mobile Health Market Report 2010-2015: The Impact of Smartphone Applications on the Mobile Health Industry

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