Mobile Kid Power Strongest in Western Europe, Pyramid Says

Jan 11, 2010, 13:03 ET from Pyramid Research

CAMBRIDGE, Mass., Jan. 11 /PRNewswire/ -- Adoption of advanced mobile applications will flourish in the youth markets of most Western European countries, while most Central and Eastern European markets will see lower adoption levels over the next several years, according to a new report from Pyramid Research (www.pyr.com), the telecom research arm of the Light Reading Communications Network (www.lightreading.com).

Room for Improvement: Young Europeans Pursue the Killer Mobile App explores the differences between mobile application adoption trends of WE and CEE mobile youth markets. The 26-page report includes 4 case studies on mobile games, mobile social networking, mobile music, and ringtones and reveals key findings and recommendations for mobile operators and handset vendors. Download an excerpt of this report (http://www.pyr.com/downloads.htm?id=5&sc=PRN011810_INEUR1.10). Purchase this report online (http://www.pyramidresearch.com/store/ins_eur_091222.htm?sc=PRN011810_INEUR1.10).

Pyramid Research estimates that mobile applications such as ringtones, wallpapers, games, music, video, as well as Internet browsing will yield US$139.6 billion across all European markets in the 2009-2014 period; the revenue coming from CEE countries will account for only about 18 percent of this number, whereas WE mobile customers will likely account for $115.8 billion, notes Stela Bokun, analyst at Pyramid Research and author of the report. "The main reasons behind the difference in trends in WE and CEE youth markets are the related to the gap in income levels, quality of user experience, as well as the difference in mobile operators' focus and the penetration of new trends across the two regions in Europe," she explains.

"The strong trend of adoption of advanced mobile applications among mobile youth will most certainly continue to grow, but understanding who will buy what in the youth market over the next several years is essential to the success of application developers, mobile handset vendors, and, particularly, mobile operators across Europe," Bokun says. "The adoption of advanced mobile applications among young Europeans will also depend on whether the operators in a given market target young people with special offers more appealing to this segment, as well as at a pace at which all new trends penetrate the market."

Room for Improvement: Young Europeans Pursue the Killer Mobile App is part of Pyramid Research's Europe Telecom Insider report series. Telecom Insiders are packed with trend analysis, industry best practices, market sizing and forecasting, competitor analysis, and case studies, providing you information you can leverage to make better business decisions.

Download an excerpt of this report here (http://www.pyr.com/downloads.htm?id=5&sc=PRN011810_INEUR1.10). This report is priced at $595 and can be purchased online here (http://www.pyramidresearch.com/store/ins_eur_091222.htm?sc=PRN011810_INEUR1.10) or by contacting Amalia Vega at avega@pyr.com or telephone at +1-809-330-4520.

For more information about Pyramid Research's products and services, please visit www.pyr.com or contact us at info@pyr.com.

About Pyramid Research

Pyramid Research (www.pyr.com) offers practical solutions to the complex demands our clients face in the telecommunications, media and technology industries. Our analysis is uniquely positioned at the intersection of emerging markets, emerging technologies and emerging business models, powered by the bottom-up methodology of our market forecasts for over 100 countries - a distinction that has remained unmatched for more than 25 years. As the telecom research arm of the Light Reading Communications Network, Pyramid Research works with Heavy Reading, providing the communications industry's most comprehensive market data, trusted research and insightful technology analysis.

About Light Reading

Founded in 2000, Light Reading (www.lightreading.com) is the leading online media, research, and focused event company serving the $3 trillion worldwide communications market. Lightreading.com is the ultimate source for technology and financial analysis of the communications industry, leading the media sector in terms of traffic, content, and reputation. Light Reading's research arms, Heavy Reading and Pyramid Research, provide the most comprehensive communications research, market data, and technology analysis in close to 100 markets around the world. Light Reading produces nearly 20 targeted communications events including TelcoTV, Ethernet Expo New York and Ethernet Expo London, The Tower Summit @ CTIA, and Optical Expo, as well as focused one-day events tailored for cable, mobile, and wireline executives. Light Reading was acquired by United Business Media in August 2005 and operates as a unit of TechWeb.

About TechWeb

TechWeb (http://techweb.com/aboutus), the global leader in business technology media, is an innovative business focused on serving the needs of technology decision-makers and marketers worldwide. TechWeb produces the most respected and consumed media brands in the business technology market. Today, more than 13.3 million* business technology professionals actively engage in our communities created around our global face-to-face events, Interop, Web 2.0, Black Hat, and VoiceCon; online resources such as the TechWeb Network, Light Reading, Intelligent Enterprise, InformationWeek.com, bMighty.com, and The Financial Technology Network; and the market leading, award-winning InformationWeek, TechNet Magazine, MSDN Magazine, and Wall Street & Technology magazines. TechWeb also provides end-to-end services including next-generation performance marketing, integrated media, research, and analyst services. TechWeb is a division of United Business Media, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.

*13.3 million business decision-makers: based on number of monthly connections

About United Business Media Limited

UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetization of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities - from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists - with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organized into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to http://www.unitedbusinessmedia.com.


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    jbaker@pyr.com

SOURCE Pyramid Research



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