Mobile Marketing Association Announces 2010 Global Award Finalists

Winners to be Announced Nov. 17 at the MMA Forum in Los Angeles

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Oct 06, 2010, 09:49 ET

NEW YORK, LONDON, SINGAPORE and SAO PAULO, Oct. 6 /PRNewswire/ -- The MMA (Mobile Marketing Association) (www.mmaglobal.com) today announced the finalists for its Sixth Annual Global Mobile Marketing Awards. As the MMA's highest honors, these awards recognize companies and their campaigns for spearheading the adoption of the mobile channel for marketing purposes.

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The MMA will announce all award winners and recognize the finalists at the Annual Global Awards dinner and ceremony, held the evening of November 17 at The Beverly Hilton in Los Angeles. Each year, the MMA's highly anticipated awards ceremony serves as the concluding event at the MMA's Mobile Marketing Forum.

"The finalists for this year's Global MMA Awards have raised the bar for innovation, reach and effectiveness in the mobile channel," said Paul Berney, CMO and Managing Director of EMEA for the MMA. "Their successes are models that brands, agencies and other mobile marketing professionals can look to for inspiration and insights."

The 2010 finalists are, by category and region:

Best Use of Mobile Marketing – Branding – APAC

Affle India Pvt. Ltd. for Sports Sponsorship Goes Mobile
TELiBrahma Convergent Communications Pvt. Ltd. for Not another case of LOST entity

Best Use of Mobile Marketing – Branding – EMEA

Aerodeon for Ruffles Goller Cepte Campaign
MOBILE DREAMS FACTORY & CLANMO for 2010 IKEA Interactive Catalog
Yodel Digital Ltd. for Jobsite 2010 mobile preroll

Best Use of Mobile Marketing – Branding – LATAM

Bluemessaging for SMS Cinema Guide
Future Group for Nestle Receitas
Navteq Media Solutions for Knorr Mobile Application

Best Use of Mobile Marketing – Branding – NA

Crispin Porter + Bogusky for BK King's Phone
PHD for HBO - True Blood Season 3
R/GA for Walmart iPhone App

Best Use of Mobile Marketing – Cross-Media Integration – APAC

Madhouse Inc. for Pepsi Music Revolutionary on Mobile
Mindshare for Used Mobile - Saved Paper
TELiBrahma Convergent Communications Pvt. Ltd. for Free on demand video delivery

Best Use of Mobile Marketing – Cross-Media Integration – EMEA

Mobilera, Mindshare for Cornetto Multiplayer Interactive Wall Projection Mapping Game
Mobitainment South Africa for Surf Pick a Box
SilverstoneCIS | South African Government Communication 2010 for South African Government 2010 FIFA Soccer World Cup Mobile Communications Platform

Best Use of Mobile Marketing – Cross-Media Integration – LATAM

Gazeta do Povo newspaper/HANZO for "O COPO DO MUNDO E NOSSO" WORLD CUP
Queen Mob for Follow The Queen
QuickMedia Digital Agency for One Last Cheer

Best Use of Mobile Marketing – Cross-Media Integration – NA

American Red Cross for Text "Haiti" to 90999
Bravo for Top Chef Interactive Experience
OMD, Dockers, DraftFCB for Shazam It

Best Use of Mobile Marketing – Direct Response – APAC

Cherrypicks for HKTDC 720 Mobile Marketing Innovation
Mindshare India for Pepsi - The Game
POCKETvouchers for Tui Blond Lager Sampling Campaign

Best Use of Mobile Marketing – Direct Response – EMEA

Akbank T.A.S for Akbank T.A.S
Mobitainment South Africa for Surf Pick a Box
Rabarba Digital Ad Agency for Lipton - The Woman Who Knows Everything

Best Use of Mobile Marketing – Direct Response – LATAM

ADDCEL for Mobile Platform for Governor Candidate
Inalambria for Texaco Unbeatable Promotion

Best Use of Mobile Marketing – Direct Response – NA

MobiTV, Inc. for MobiTV
MS&LGroup, maurices for maurice's Mobile Style Club
Point Reach for Bing for Mobile

Best Use of Mobile Marketing – Product/Services Launch – APAC

The Hyperfactory for Clinique 3-Step Product Launch & Sampling Campaign
Maxus India for Nokia Music Store
Mindshare for Unleashing the Figo in Style!

Best Use of Mobile Marketing – Product/Services Launch – EMEA

Aerodeon for Doritos "Do Me A Flavor" Campaign
Aerodeon for Ruffles Goller Cepte Campaign
Mr Price Group Financial Services for Mr Price Group Financial Services

Best Use of Mobile Marketing – Product/Services Launch – LATAM

Future Group for Nestle Receitas
Grupo Pontomobi for Dove Men+Care Sampling Machine

Best Use of Mobile Marketing – Product/Services Launch – NA

Hipcricket Inc. for Hipcricket
The Hyperfactory for Trojan - Fire & Ice
R/GA for Nike Boom

Best Use of Mobile Marketing – Promotion – APAC

Iconmobile for The North Face Red Flag Campaign

Best Use of Mobile Marketing – Promotion – EMEA

Coca-Cola Great Britain for Gimme Credit - Every Pack Gets 50p Mobile Credit
Mobiento and McCann Norway for Enlighten yourself
Rabarba Digital Ad Agency for Pepsi - Drink Pepsi Talk Free

Best Use of Mobile Marketing – Promotion – LATAM

Future Group for Nestle Receitas
Grupo Pontomobi for Hiperidolo Promotion
Inalambria for Texaco Unbeatable Promotion

Best Use of Mobile Marketing – Promotion – NA

appssavvy for Powermat on MyTown
AT&T for 2010 AT&T Cotton Bowl Classic Mosaic
Molson Coors Canada, MyThum Interactive for Molson Canadian Seize the Summer

Best Use of Mobile Marketing – Relationship Building – APAC

Cherrypicks for MTR Mobile iPhone Application Campaign
Mindshare India for Thadani India says "My heart is healthy or at least I know if it's not"

Best Use of Mobile Marketing – Relationship Building – EMEA

conVISUAL for Vodafone CallYa & Win Campaign
Mr Price Group Financial Services
Mobext Spain and Turespana for iSpain

Best Use of Mobile Marketing – Relationship Building – LATAM

AndinaTech for Mobile Survey Platform: Collecting Data for Excellence Purposes
Esporte Interativo, HANZO for SOCCER MANAGER SMS
Future Group for Nestle Receitas

Best Use of Mobile Marketing – Relationship Building – NA

Maritz Canada for Make Friends With BlackBerry
Molson Coors Canada, MyThum Interactive for Molson Insider Program
The Orange County Transportation Authority for Text4Next

Innovation – APAC

Aircel Ltd. for Aircel Pocket Internet
Clearhub Pte Ltd. for ringEmail push Unified Mobility Suite
NAVTEQ Media Solutions for Pioneering Location Aware Mobile Ad Drives Consumers to Point of Purchase

Innovation – EMEA

Auto Trader Mobile for Auto Trader Mobile
The Hyperfactory for Intel Work Smarter - UK
Mobilera for Cornetto Multiplayer Interactive Wall Projection Mapping Game

Innovation – LATAM

F.biz for LUX - My Screen
F.biz and NAVTEQ MEDIA SOLUTIONS for Nokia Ad
GINGA MOBILE for CAREFREE

Innovation – NA

Atimi Software for Vancouver Canucks App for iPhone & BlackBerry
ChaCha for ChaCha's Mobile Advertising Platform
The Hyperfactory for Intel Work Smarter - USA

Social Impact

Mobile Accord - mGive
Mobile Giving Foundation for Mobile Giving and Haiti
Praekelt Foundation for Young Africa Live

Academic of the Year

Alcatel-Lucent for Alcatel-Lucent Market & Customer Insight Mobile Advertising Quantitative Study
Dr. Ramin Vatanparast of Helsinki University of Technology
Juliane Wagner of King's College London

The awards for Individual Achievement and Overall Excellence also will be announced during the ceremony.

For more information about the Annual Global Awards dinner and ceremony, visit http://mmaglobal.com/awards/ceremony-2010. For more information about the MMA's Mobile Marketing Forum, including registration, visit www.mobilemarketingforum.com/?q=node/966.

About the Mobile Marketing Association (MMA)

The Mobile Marketing Association (MMA) is the premier global non-profit trade association representing all players in the mobile marketing value chain. With more than 700 member companies, the MMA is an action-oriented organization with global focus, regional actions and local relevance. The MMA's primary focus is to establish mobile as an indispensable part of the marketing mix. The MMA works to promote, educate, measure, guide and protect the mobile marketing industry worldwide. The MMA's global headquarters are located in the United States and it has regional chapters including North America (NA), Europe, Middle East and Africa (EMEA), Latin America (LATAM and Asia Pacific (APAC) branches. For more information, please visit www.mmaglobal.com.