Mobile Marketing Association Announces 2010 Global Award Finalists

NEW YORK, LONDON, SINGAPORE and SAO PAULO, Oct. 6 /PRNewswire/ -- The MMA (Mobile Marketing Association) (www.mmaglobal.com) today announced the finalists for its Sixth Annual Global Mobile Marketing Awards. As the MMA's highest honors, these awards recognize companies and their campaigns for spearheading the adoption of the mobile channel for marketing purposes.

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The MMA will announce all award winners and recognize the finalists at the Annual Global Awards dinner and ceremony, held the evening of November 17 at The Beverly Hilton in Los Angeles. Each year, the MMA's highly anticipated awards ceremony serves as the concluding event at the MMA's Mobile Marketing Forum.

"The finalists for this year's Global MMA Awards have raised the bar for innovation, reach and effectiveness in the mobile channel," said Paul Berney, CMO and Managing Director of EMEA for the MMA. "Their successes are models that brands, agencies and other mobile marketing professionals can look to for inspiration and insights."

The 2010 finalists are, by category and region:

Best Use of Mobile Marketing – Branding – APAC

• Affle India Pvt. Ltd. for Sports Sponsorship Goes Mobile
• TELiBrahma Convergent Communications Pvt. Ltd. for Not another case of LOST entity

Best Use of Mobile Marketing – Branding – EMEA

• Aerodeon for Ruffles Goller Cepte Campaign
• MOBILE DREAMS FACTORY & CLANMO for 2010 IKEA Interactive Catalog
• Yodel Digital Ltd. for Jobsite 2010  mobile preroll

Best Use of Mobile Marketing – Branding – LATAM

• Bluemessaging for SMS Cinema Guide
• Future Group for Nestle Receitas
• Navteq Media Solutions for Knorr Mobile Application

Best Use of Mobile Marketing – Branding – NA

• Crispin Porter + Bogusky for BK King's Phone
• PHD for HBO - True Blood Season 3
• R/GA for Walmart iPhone App

Best Use of Mobile Marketing – Cross-Media Integration – APAC

• Madhouse Inc. for Pepsi Music Revolutionary on Mobile
• Mindshare for Used Mobile - Saved Paper
• TELiBrahma Convergent Communications Pvt. Ltd. for Free on demand video delivery

Best Use of Mobile Marketing – Cross-Media Integration – EMEA

• Mobilera, Mindshare for Cornetto Multiplayer Interactive Wall Projection Mapping Game
• Mobitainment South Africa for Surf Pick a Box
• SilverstoneCIS | South African Government Communication 2010 for South African Government 2010 FIFA Soccer World Cup Mobile Communications Platform

Best Use of Mobile Marketing – Cross-Media Integration – LATAM

• Gazeta do Povo newspaper/HANZO for "O COPO DO MUNDO E NOSSO" WORLD CUP
• Queen Mob for Follow The Queen
• QuickMedia Digital Agency for One Last Cheer

Best Use of Mobile Marketing – Cross-Media Integration – NA

• American Red Cross for Text "Haiti" to 90999
• Bravo for Top Chef Interactive Experience
• OMD, Dockers, DraftFCB for Shazam It

Best Use of Mobile Marketing – Direct Response – APAC

• Cherrypicks for HKTDC 720 Mobile Marketing Innovation
• Mindshare India for Pepsi - The Game
• POCKETvouchers for Tui Blond Lager Sampling Campaign

Best Use of Mobile Marketing – Direct Response – EMEA

• Akbank T.A.S for Akbank T.A.S
• Mobitainment South Africa for Surf Pick a Box
• Rabarba Digital Ad Agency for Lipton - The Woman Who Knows Everything

Best Use of Mobile Marketing – Direct Response – LATAM

• ADDCEL for Mobile Platform for Governor Candidate
• Inalambria for Texaco Unbeatable Promotion

Best Use of Mobile Marketing – Direct Response – NA

• MobiTV, Inc. for MobiTV
• MS&LGroup, maurices for maurice's Mobile Style Club
• Point Reach for Bing for Mobile

Best Use of Mobile Marketing – Product/Services Launch – APAC

• The Hyperfactory for Clinique 3-Step Product Launch & Sampling Campaign
• Maxus India for Nokia Music Store
• Mindshare for Unleashing the Figo in Style!

Best Use of Mobile Marketing – Product/Services Launch – EMEA

• Aerodeon for Doritos "Do Me A Flavor" Campaign
• Aerodeon for Ruffles Goller Cepte Campaign
• Mr Price Group Financial Services for Mr Price Group Financial Services

Best Use of Mobile Marketing – Product/Services Launch – LATAM

• Future Group for Nestle Receitas
• Grupo Pontomobi for Dove Men+Care Sampling Machine

Best Use of Mobile Marketing – Product/Services Launch – NA

• Hipcricket Inc. for Hipcricket
• The Hyperfactory for Trojan - Fire & Ice
• R/GA for Nike Boom

Best Use of Mobile Marketing – Promotion – APAC

• Iconmobile for The North Face Red Flag Campaign

Best Use of Mobile Marketing – Promotion – EMEA

• Coca-Cola Great Britain for Gimme Credit - Every Pack Gets 50p Mobile Credit
• Mobiento and McCann Norway for Enlighten yourself
• Rabarba Digital Ad Agency for Pepsi - Drink Pepsi Talk Free

Best Use of Mobile Marketing – Promotion – LATAM

• Future Group for Nestle Receitas
• Grupo Pontomobi for Hiperidolo Promotion
• Inalambria for Texaco Unbeatable Promotion

Best Use of Mobile Marketing – Promotion – NA

• appssavvy for Powermat on MyTown
• AT&T for 2010 AT&T Cotton Bowl Classic Mosaic
• Molson Coors Canada, MyThum Interactive for Molson Canadian Seize the Summer

Best Use of Mobile Marketing – Relationship Building – APAC

• Cherrypicks for MTR Mobile iPhone Application Campaign
• Mindshare India for Thadani India says "My heart is healthy or at least I know if it's not"

Best Use of Mobile Marketing – Relationship Building – EMEA

• conVISUAL for Vodafone CallYa & Win Campaign
• Mr Price Group Financial Services
• Mobext Spain  and Turespana for iSpain

Best Use of Mobile Marketing – Relationship Building – LATAM

• AndinaTech for Mobile Survey Platform: Collecting Data for Excellence Purposes
• Esporte Interativo, HANZO for SOCCER MANAGER SMS
• Future Group for Nestle Receitas

Best Use of Mobile Marketing – Relationship Building – NA

• Maritz Canada for Make Friends With BlackBerry
• Molson Coors Canada, MyThum Interactive for Molson Insider Program
• The Orange County Transportation Authority for Text4Next

Innovation – APAC

• Aircel Ltd. for Aircel Pocket Internet
• Clearhub Pte Ltd. for ringEmail push Unified Mobility Suite
• NAVTEQ Media Solutions for Pioneering Location Aware Mobile Ad Drives Consumers to Point of Purchase

Innovation – EMEA

• Auto Trader Mobile for Auto Trader Mobile
• The Hyperfactory for Intel Work Smarter - UK
• Mobilera for Cornetto Multiplayer Interactive Wall Projection Mapping Game

Innovation – LATAM

• F.biz for LUX - My Screen
• F.biz and NAVTEQ MEDIA SOLUTIONS for Nokia Ad
• GINGA MOBILE for CAREFREE

Innovation – NA

• Atimi Software for Vancouver Canucks App for iPhone & BlackBerry
• ChaCha for ChaCha's Mobile Advertising Platform
• The Hyperfactory for Intel Work Smarter - USA

Social Impact

• Mobile Accord - mGive
• Mobile Giving Foundation for Mobile Giving and Haiti
• Praekelt Foundation for Young Africa Live

Academic of the Year

• Alcatel-Lucent for Alcatel-Lucent Market & Customer Insight Mobile Advertising Quantitative Study
• Dr. Ramin Vatanparast of Helsinki University of Technology
• Juliane Wagner of King's College London

The awards for Individual Achievement and Overall Excellence also will be announced during the ceremony.

For more information about the Annual Global Awards dinner and ceremony, visit http://mmaglobal.com/awards/ceremony-2010. For more information about the MMA's Mobile Marketing Forum, including registration, visit www.mobilemarketingforum.com/?q=node/966.

About the Mobile Marketing Association (MMA)

The Mobile Marketing Association (MMA) is the premier global non-profit trade association representing all players in the mobile marketing value chain. With more than 700 member companies, the MMA is an action-oriented organization with global focus, regional actions and local relevance.  The MMA's primary focus is to establish mobile as an indispensable part of the marketing mix.  The MMA works to promote, educate, measure, guide and protect the mobile marketing industry worldwide.  The MMA's global headquarters are located in the United States and it has regional chapters including North America (NA), Europe, Middle East and Africa (EMEA), Latin America (LATAM and Asia Pacific (APAC) branches. For more information, please visit www.mmaglobal.com.

SOURCE Mobile Marketing Association