Mobile Marketing Association Presents Mobile Marketing Day During City of Toronto's Proclaimed Mobile Innovation Week September 13-18, 2010

Sep 09, 2010, 12:14 ET from Mobile Marketing Association

TORONTO, Sept.  9 /PRNewswire/ -- The MMA (Mobile Marketing Association) today announced that it will host its 2nd Annual MMA Global Mobile Marketing Day in Canada on September 17, 2010  part of Mobile Media World 2010, held during the City of Toronto's proclaimed Mobile Innovation Week September 13-18, 2010.



"Today's marketers have an unparalleled opportunity to directly engage more than five billion individual mobile consumers worldwide in order to build customer relationships and drive revenue," said Michael O'Farrell, Canadian country manager for the MMA and Co-Chair for Mobile Innovation Week.  "The MMA is thrilled to present a full day of learning and networking to retailers, enterprises, agencies and others looking to leverage the mobile channel as part of their overall marketing strategy."

Taking place at the Glenn Gould Studio// CBC Broadcast Centre in Toronto, September 16-17, Mobile Media World 2010 offers two full days of influential, intimate and interactive sessions featuring more than 30 global mobile industry experts, brands, agencies, retailers, business leaders and visionaries, including:

Going Local with Mobile

Stephane Marceau, Chief Marketing Officer for Yellow Pages Group

Canadian Mobile Marketing Snapshot

Brad Cressman, Director for Sympatico Mobile

Mobile Marketing Analytics & Measurement

Tyler Nelson, Chairman & CEO for Adenyo

Mobile Advertising 2010-2011 Roundtable

Lead by Simon Jennings, President, Olive Media

Brands, Agencies & Publishers  Super Session: Measuring Mobile Marketing ROI

(3 detailed case studies followed by a roundtable discussion)

Featuring: Angus Frame, Vice President, Digital Media, The Globe and Mail; Paul Lipson, Director, Digital and Relationship Marketing, MolsonCoors, Michael Carter, President & CEO, MyThum Interactive; and Sean Claessen, Executive Creative Director, Maritz Canada.  Leading session moderator: Michael Becker, Managing Director, North America for the Mobile Marketing Association

Additional presentations by MMA Global members during Mobile Media World from ADObjects, Bell Mobility, CBC, CanWest, comScore, Ericsson, LavaLife,  Microsoft Advertising, OCAD University,  Proximity, RIM, Sybase 365,  Tagga Media, Transcontinental Media,  Wavefront AC, Visa and Yahoo! Canada.

The full Mobile Media World 2010 agenda and registration details are available at, and seating is limited to 300 guests.

Offering a complete line-up of workshops, conferences, symposiums, bootcamps and featured networking receptions, Mobile Innovation Week (September 13-18, 2010 in Toronto) will showcase global mobile thought leaders, developers, innovators, institutions and industry professionals coming together for an exciting and engaging series of events focused on exploring new mobile Internet frontiers, applications and business ideas.

About the Mobile Marketing Association (MMA)

The Mobile Marketing Association (MMA) is the premier global non-profit trade association representing all players in the mobile marketing value chain. With more than 700 member companies, the MMA is an action-oriented organization with global focus, regional actions and local relevance.  The MMA's primary focus is to establish mobile as an indispensable part of the marketing mix.   The MMA works to promote, educate, measure, guide and protect the mobile marketing industry worldwide.  The MMA's global headquarters are located in the United States and it has regional chapters including North America (NA), Europe, Middle East and Africa (EMEA), Latin America (LATAM and Asia Pacific (APAC) branches. For more information, please visit


Valerie Christopherson
Global Results Comm. (GRC)
P:+1 949 608 0276

SOURCE Mobile Marketing Association