Mobile Marketing Association Sponsors Mobile Marketer Webinar on the Effectiveness of Mobile Couponing

News provided by

Mobile Marketing Association

May 17, 2011, 09:00 ET

NEW YORK, May 17, 2011 /PRNewswire/ --

Who:

The Mobile Marketing Association (MMA), the premier global non-profit trade association established to lead the growth of mobile marketing, is sponsoring a Mobile Marketer webinar on mobile commerce that focuses on how to effectively implement mobile coupons to drive sales and the importance of mobile CRM. The webinar will be moderated by Mobile Marketer and will include speakers from the Men's Wearhouse, Merkle and the MMA.




What:

The webinar will discuss how the Men's Wearhouse chain K&G Fashion Superstore successfully grew their mobile database and increased sales and traffic through a mobile couponing campaign. Attendees will learn how to integrate mobile with traditional media such as radio and print, the latest statistics on mobile coupon redemption rates and the most effective mobile channels for delivering mobile coupon campaigns.





Speakers include:


Matt Stringer, senior vice president of marketing, Men's Wearhouse


Michael Becker, Managing Director, North America, MMA


Chris Wayman, vice president and general manager for mobile, Merkle


Bruce Hershey, mobile marketing strategist, Merkle








Moderator:


Giselle Tsirulnik, senior editor, Mobile Marketer and Mobile Commerce Daily








In addition to hearing the speakers, all attendees can request the deck immediately following conclusion of the webinar.




When:  

May 25, 2011


2:00 p.m. to 3:00 p.m. ET




Where:  

To register please go to https://www2.gotomeeting.com/register/755500666



About the Mobile Marketing Association (MMA)

The Mobile Marketing Association (MMA) is the premier global non-profit trade association representing all players in the mobile marketing value chain. With more than 700 member companies, the MMA is an action-oriented organization with global focus, regional actions and local relevance.  The MMA's primary focus is to establish mobile as an indispensable part of the marketing mix.  The MMA works to promote, educate, measure, guide and protect the mobile marketing industry worldwide.  The MMA's global headquarters are located in the United States and it has regional chapters including North America (NA), Europe, Middle East and Africa (EMEA), Latin America (LATAM) and Asia Pacific (APAC) branches. For more information, please visit www.mmaglobal.com.

FOR MORE INFORMATION:

Valerie Christopherson/Evan Tamura
Global Results Comm. (GRC)
P: +1 949 608 0276
E: mma@globalresultspr.com

(Logo: http://photos.prnewswire.com/prnh/20090715/LA46363LOGO)

SOURCE Mobile Marketing Association