Mobile Marketing Association Webinar Explores Mobile Local Search

Sep 26, 2011, 09:00 ET from Mobile Marketing Association (MMA)

NEW YORK, Sept. 26, 2011 /PRNewswire/ --


The Mobile Marketing Association (MMA), the premier global non-profit trade association established to lead the growth of mobile marketing, and Poynt are hosting a webinar on contextual relevance and mobile local search for the EMEA marketplace.


The webinar will discuss the opportunities in mobile and what it means to launch contextually relevant mobile campaigns within EMEA. Attendees will also learn how brands and marketers can use context to connect directly with consumers, and the webinar will provide specific examples on how these campaigns can generate higher than industry average results.

Speakers include:

  • Paul Berney, Managing Director EMEA and CMO, Mobile Marketing Association

  • Margaret Glover-Campbell, Vice President, Marketing & Public Relations, Poynt


  • Michael Becker, North American Managing Director, Mobile Marketing Association

In addition to hearing the speakers, all attendees can request the deck immediately following conclusion of the webinar.


September 28, 2011

7:00 a.m. PT/ 10:00 a.m. ET


To register please go to


About the Mobile Marketing Association (MMA)

The Mobile Marketing Association (MMA) is the premier global non-profit trade association representing all players in the mobile marketing value chain. With more than 700 member companies, the MMA is an action-oriented organization with global focus, regional actions and local relevance.  The MMA's primary focus is to establish mobile as an indispensable part of the marketing mix.  The MMA works to promote, educate, measure, guide and protect the mobile marketing industry worldwide.  The MMA's global headquarters are located in the United States and it has regional chapters including North America (NA), Europe, Middle East and Africa (EMEA), Latin America (LATAM) and Asia Pacific (APAC) branches. For more information, please visit


Valerie Christopherson/Evan Tamura
Global Results Comm. (GRC)
P: +1 949 608 0276

SOURCE Mobile Marketing Association (MMA)