Mobile Marketing Association Webinar Focuses on Privacy Fundamentals for Mobile

Sep 19, 2011, 09:00 ET from Mobile Marketing Association (MMA)

NEW YORK, Sept. 19, 2011 /PRNewswire/ --


The Mobile Marketing Association (MMA), the premier global non-profit trade association established to lead the growth of mobile marketing, and Truste are hosting a webinar on mobile privacy that focuses on emerging best practices, consumer insights and mobile privacy concerns. The webinar will be moderated by the MMA and will include speakers from The Future of Privacy Forum, the MMA Privacy Committee, Hogan Lovells US LLP and Truste.


The webinar will discuss the recent issues surrounding mobile privacy along with insights from recent Truste privacy research. Attendees will learn how to safely manage the use of consumer mobile data and how to navigate the legal and policy challenges facing the mobile advertising ecosystem.

                  Speakers include:

  • Jules Polonetsky,  Co-Chair and Director, The Future of Privacy Forum

  • Christopher Wolf, Co-Chair, The Future of Privacy Forum; Partner, Hogan Lovells US LLP

  • Alan Chapell, President, Chapell & Associates; Co-Chair MMA Privacy Committee

  • Frances Maier, President, Truste; Co-Chair MMA Privacy Committee


  • Michael Becker, North American Managing Director, Mobile Marketing Association

                  In addition to hearing the speakers, all attendees can request the deck immediately following conclusion of the webinar.


September 22, 2011

11:00 a.m. PT/ 2:00 p.m. ET


To register please go to


About the Mobile Marketing Association (MMA)

The Mobile Marketing Association (MMA) is the premier global non-profit trade association representing all players in the mobile marketing value chain. With more than 700 member companies, the MMA is an action-oriented organization with global focus, regional actions and local relevance.  The MMA's primary focus is to establish mobile as an indispensable part of the marketing mix.   The MMA works to promote, educate, measure, guide and protect the mobile marketing industry worldwide.  The MMA's global headquarters are located in the United States and it has regional chapters including North America (NA), Europe, Middle East and Africa (EMEA), Latin America (LATAM) and Asia Pacific (APAC) branches. For more information, please visit


Valerie Christopherson/Evan Tamura
Global Results Comm. (GRC)
P: +1 949 608 0276

SOURCE Mobile Marketing Association (MMA)