Mobile Media Summit Teams With GSMA in mPowered Industries Programme at Mobile World Congress 2014

LOS ANGELES, Sept. 23, 2013 /PRNewswire/ -- Mobile Media Summit, the largest mobile media and advertising conference in North America, has partnered with the GSMA to produce Mobile Media Summit @ Mobile World Congress 2014, a focused conference designed for mobile marketing and advertising industry executives at Mobile World Congress.

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To address the rapidly growing interest in mobile among key vertical industry sectors, the GSMA is partnering with industry-vertical thought leaders such as Mobile Media Summit to produce the mPowered Industries Programme, which will provide deeper vertical and business-relevant content at Mobile World Congress. mPowered Industries partner conferences for sectors including Health, Travel, Marketing and Advertising and Media will take place at the iconic Fira Montjuic location during the Mobile World Congress from February 24-27, 2014.

"The Mobile Media Summit is an ideal partner to lead this new dimension at Mobile World Congress 2014. Their ability to bring together the top brands and agencies with mobile tech companies and publishers helps drive innovation and grow the industry for everyone," said Michael O'Hara, chief marketing officer of the GSMA.

Mobile Media Summit founder and CEO Paran Johar shared, "We are incredibly excited to bring together the top leaders from around the world in mobile advertising and marketing. As consumers shift from PC to mobile as their primary access point for continuous interaction with people, places, services and commerce, mobile is fast becoming the primary medium of engagement for innovative marketers."

Mobile World Congress attracts the largest number of attendees of any event in the mobile industry, while Mobile Media Summit's conferences engage the top brand marketers, advertising agencies, publishers, app developers and mobile/ad tech companies from around the world.

The Mobile Media Summit @ Mobile World Congress will be the destination for the top global brands, agencies, publishers, app developers, and mobile tech companies to come together to discuss growing the ever-expanding mobile media and advertising market.

Mobile Media Summit conference pass holders are also able to attend the mPowered Industries Programme keynotes at Montjuic and access the Mobile World Congress Exhibition at Fira Gran Via.

About Mobile Media Summit

The Mobile Media Summits and Mobile Media Upfront are the quintessential thought leadership forums for brand, agency and mobile leaders to learn and network on the newest mobile technology and media. Founded in 2008 by Paran Johar, the Mobile Media Summit and Mobile Media Upfront are the largest event series in mobile advertising, where an average of 75% of the audience are advertisers, more than any other event. Since our founding, the event series has hosted over 750 speakers and well over 10,000 attendees. Click on http://www.mobilemediasummit.com for more information.

Contact:
Pat Sloan, Sloan Hunt Communications
+1-646-673-4787; [email protected]

SOURCE Mobile Media Summit