LONDON, March 10, 2016 /PRNewswire/ --
Appnext, the leading app distribution and monetization platform - which grew its revenues by 345% last year - today announced the opening of its new US headquarters in San Francisco, California, and the appointment of Jason Akel as General Manager, US. In this capacity, Akel will oversee all Appnext operations in the United States.
Akel brings over 16 years in digital marketing and content distribution across categories - with almost a decade in games - to Appnext. At leading games-on-demand provider Exent, he launched the ad-supported site Free Ride Games and sold millions of games service subscriptions through large carrier partners including Verizon, CenturyLink and T-Mobile. While with Trymedia, now part of RealNetworks, Akel helped kick off the downloadable games revolution, bringing the largest publishers into digital and creating the games offerings for portals like AOL, Yahoo! and countless others. In the earlier part of his career, Akel worked in television production and produced a festival-winning, feature-length motion picture.
Elad Natanson, co-founder, Appnext, commented: "We have a great, professional team and we're confident that together with Jason we can continue growing our business in the U.S. Jason brings vast knowledge of the industry, customers and products, and he's the right person for the mobile scene in the region."
The new office opening is part of the company's strategy to enable growth and a distributed presence to provide industry-leading solutions and drive mobile business growth to partners across the region. The US office will also support Appnext partnerships with US-based companies.
Providing app developers with a fast and easy way to generate revenue by adding app content layers via a real-time platform and lifecycle support, Appnext provides a full end-to-end solution. From integration abilities to targeting and machine-learning algorithms, advertisers can access campaign management tools to guarantee supreme performance and higher ROI across the campaign's lifecycle while also driving a stronger user experience and engagement. Appnext's unique technology platform allows publishers to create and manage app install ad inventory, be agile and keep pace with the rapidly changing mobile landscape.
Appnext serves more than 20 billion app requests monthly and 490 million unique users globally. With Appnext, customers know exactly where they get their traffic and can target those with the highest performance. Users know which apps are promoted, where they are promoted, and the best bid for each of them. They can change bids, pause non-performing channels, target specific sources, set CPI rates and define a budget.
Appnext is a leading monetization and app distribution platform, exclusively dedicated to building great mobile businesses by promoting apps. With a growing community of over 40,000 developers, Appnext has created a marketplace that connects publishers and advertisers directly and transparently, empowering their monetization and app distribution efforts. The Appnext self-serve platform operates on a CPI bidding basis, allowing app advertisers to optimize their bids, and target their preferred audience. With Appnext, advertisers can access functional campaign management tools, guarantee supreme performance and higher ROI. For more information, please visit http://www.appnext.com. Connect with Appnext on Twitter, Facebook, and LinkedIn.
Marketing Manager, Appnext
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