CAMBRIDGE, Mass., March 28, 2011 /PRNewswire/ -- In Africa, mMoney operator revenue as a percentage of total operator revenue will continue to rise to more than 5 percent in 2015, representing a nearly $3 billion opportunity, according to a new report from Pyramid Research (www.pyr.com).
Mobile Money in Africa: A Big Revenue Opportunity for Network Operators will outline the current demand for mMoney services and the potential benefits that mobile money services could bring to MNOs and platform vendors in Africa, with an eye on how the financial success of M-Pesa might be replicated. The identification of challenges that directly influence the success of mobile money services in Africa will be made, with recommendations for how these challenges might be overcome. The present and future social development impact as a result of the availability of mMoney services also is discussed, including highlights of the implications for the unbanked. Finally, three mMoney case studies from Africa will be presented to demonstrate market activity and areas for potential growth.
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"mMoney is arguably one of the most profitable uses of the mobile phone that has been seen in Africa," says Ronda Zelezny-Green, Associate Research Analyst at Pyramid. "Although Safaricom's M-Pesa in Kenya has long been the lone success story in the mMoney universe, Pyramid can now see success being replicated in Uganda and Tanzania with similar mobile money offerings," she explains. "MTN Uganda's MobileMoney service accounts for 3 percent of all airtime sold on its network, and Vodacom's M-Pesa service in Tanzania currently has 6 million subscribers with exponential growth of 600 percent experienced in the past year alone."
While the GSMA's Mobile Money Tracker for the Unbanked lists more than 40 mobile money service offerings in Africa as of March 2011, mMoney offerings remain limited and are concentrated in just 22 of the more than 50 African countries. "The increased presence of mobile phone users is a fundamental component to the success of mMoney services, and large populations in rural areas in Africa represent a market for expansion for MNOs," says Zelezny-Green .
"Pyramid Research believes that the African mobile money market has the potential to grow to a money-making market, but operators, banks and regulators need to work toward developing an enabling environment for innovative business models that meet service providers' revenue demands and offer needed mMoney services to end users," indicates Zelezny-Green. "Collaboration is critical to ensure that all elements are in place to facilitate introduction of mMoney service offers and further contribute to market development and overall GDP growth."
Mobile Money in Africa: A Big Revenue Opportunity for Network Operators is part of Pyramid Research's Telecom Insider Report Series and is priced at $595. Download the excerpt here: http://www.pyramidresearch.com/downloads.htm?id=5&sc=PRN032811_INSAME3.2. It can be purchased online here (http://www.pyramidresearch.com/store/ins_ame_110322.htm?sc=PRN032811_INSAME3.2 ) or by emailing us at firstname.lastname@example.org.
CONTACT: Jennifer Baker of Pyramid Research, +1-617-871-1910, email@example.com
SOURCE Pyramid Research