CAMBRIDGE, Mass., Nov. 3, 2011 /PRNewswire/ -- It is estimated that mobile commerce and mobile payment transactions will top hundreds of billions in coming years. With mobile technology playing a vital role in people's lives, payment vendors must act quickly to capitalize the fact that users are relying on their mobile devices to enhance their shopping experience including price comparison, product research, merchant location and even product purchase. These changes create a potential inflection point in their respective business models and will bring important opportunities and challenges, according to Jose Magana, Practice Leader on Mobile Payments and Banking.
Mobile Commerce Landscape Insight Pack is a new research service that combines extensive database resources with high-level expert analysis to enable payment vendors to identify and exploit new telecom revenue opportunities in mobile payment and banking. The Mobile Commerce Landscape Insight Pack offers analysis on current trends and best practices in mobile payments in emerging and developed markets. It includes up-to-the-minute data and market forecasts, an in-depth research report and a live session with a Pyramid consultant, giving quick and direct insight into key trends.
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"By 2015, roughly 3 billion people will have access to 3G or 3G+ networks; the current share of smartphone users is in the double digits, while consistently growing above 50 percent yearly across markets to reach 1.3 billion users by 2015," Magana says. "Emerging mobile technology platforms and business models are being launched to improve activities such as shopping, making informed transactional decisions or paying for goods and services. Payment vendors must develop a cohesive understanding of the entire mobile transactional ecosystem, look at key value-chain areas where they can and should participate, and obtain critical knowledge of specific areas of innovation."
Industry Insight Packs are the latest addition to Pyramid's product portfolio. For more information on how Pyramid delivers strategic value to service providers and technology suppliers in the mobile commerce space through custom consulting services, download the Mobile Payments/Mobile Banking toolkit.
Pyramid Research (www.pyr.com) offers practical solutions to the complex demands our clients face in the global communications industry. Our analysis is uniquely positioned at the intersection of emerging markets, emerging technologies and emerging business models, powered by the bottom-up methodology of our market forecasts for more than 100 countries – a distinction that has remained unmatched for more than 25 years. As a telecom research arm of the Light Reading Communications Network (www.lrcn.com), Pyramid Research contributes to the only integrated business information platform serving the $4 trillion global communications industry.
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SOURCE Pyramid Research